What is Your Twitter Strategy for Following Someone?

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Are you on Twitter? How do you use it? How do you decide who to follow? I recently was in conversation with a potential client and we were talking about the value of building a fresh current website and featuring a blog. I was explaining how blogging is a great opportunity to build brand awareness […]

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What Impact does Social Media Have on Businesses?

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Everything we do is either a relationship builder or a relationship destroyer. This is true in our personal lives as well as our businesses. With the advent of the Internet, this is more evident than ever before. Years ago, if we made a mistake or a social faux pas, the repercussions that we had to […]

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Utilizing Social Media to Build Brand Awareness and Authority

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Building brand awareness, trust and authority is important to bloggers, entrepreneurs and businesses. Whether you’re selling products or services, people do business with (and buy from) people who have their trust. Do you use social media to  build awareness, trust and authority?  Do you advertise? Do you run PPC (pay-per-click) advertising campaigns? Are you active on social […]

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Does Your Klout Score Fit Into Your Social Media Strategy?

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Last week, Klout made changes to the algorithm that they had been using to calculate scores. For anyone who is unfamiliar with Klout and their scores, basically, Klout is a company that attempts to measure “influence across the social web”. That’s a pretty tall order and there has always been a lot of skepticism to […]

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Community Building and Having an Online Support System

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The last few weeks have been rather interesting filled with the usual challenges and information overload that most of us who are self-employed have to deal with. I’ve needed support, provided help and garnered an enormous amount of information along the way. Throughout it all, I’ve managed to find solutions on my own and through […]

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Are Business Women More Receptive to Helping Each Other Online?

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Back in the 80’s (when I first entered the corporate world), I was often amazed at how few female mentors there were. There were the occasional exceptions but for the most part I witnessed business women actually sabotaging each other’s career paths in attempts to further their own. I witness similar behavior today in the […]

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Should CommentLuv Premium be Part of Your Social Media Strategy?

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It’s no secret that the official launch of the CommentLuv Premium (CLP) WordPress Plugin is today. If you read any blogs or are on any of the social media sites, you can’t avoid hearing about CLP, how great it is etc. Personally, I like it. In my most recent article, “Will CommentLuv Premium Make Your […]

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Will CommentLuv Premium Make Your Blogging Life Easier?

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Blogs are powerful tools that can be leveraged as part of an overall business strategy.  They’re a great way to build awareness and drive traffic to a website for an existing business. Blogs can also be a business themselves. Some people are able to monetize their blogs and there are a number of people who start blogging in […]

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Can Anyone Really Follow 131,000 People on Twitter?

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On September 2nd, Chris Brogan unfollowed all 131,000 of his Twitter followers. (As of now, he’s following 376 people and 191,010 people are following him.) Why did he decide to delete all of his followers and start over? Spam. He was receiving over 200 direct message spams a day. Chris is referring to this as […]

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3 Steps to Develop a Branding Strategy for Social Media

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When you’re on social networking sites or commenting on blogs, do you recognize bloggers that you know? Do you see familiar faces? Are there people online that you’ve never met, yet you feel you know them? If you see someone’s Twitter name or user ID, does their real name immediately pop into your head? If […]

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