Are you on Twitter? How do you use it? How do you decide who to follow? I recently was in conversation with a potential client and we were talking about the value of building a fresh current website and featuring a blog. I was explaining how blogging is a great opportunity to build brand awareness and to drive traffic to his website. I then went on to explain how he could use social media websites such as Facebook, LinkedIn and Twitter to connect with existing and potential clients and be seen as an authority in his field. His response to me was “Twitter is for Twits”.
Everything we do is either a relationship builder or a relationship destroyer. This is true in our personal lives as well as our businesses. With the advent of the Internet, this is more evident than ever before. Years ago, if we made a mistake or a social faux pas, the repercussions that we had to deal with were probably on a small level compared to today. Today, bad news travels even faster than it did before. One unhappy customer can create a video and post it on YouTube and before you know it, you’re faced with a PR nightmare. In this global environment that we live in, it’s more important than ever to monitor and manage our online reputation.
Building brand awareness, trust and authority is important to bloggers, entrepreneurs and businesses. Whether you’re selling products or services, people do business with (and buy from) people who have their trust. Do you use social media to build awareness, trust and authority? Do you advertise? Do you run PPC (pay-per-click) advertising campaigns? Are you active on social media sites like Twitter, Facebook, LinkedIn and Google Plus? Do you have testimonials on your site?
Last week, Klout made changes to the algorithm that they had been using to calculate scores. For anyone who is unfamiliar with Klout and their scores, basically, Klout is a company that attempts to measure “influence across the social web”. That’s a pretty tall order and there has always been a lot of skepticism to whether this can actually be done and if it is done, how accurate it is.
The last few weeks have been rather interesting filled with the usual challenges and information overload that most of us who are self-employed have to deal with. I’ve needed support, provided help and garnered an enormous amount of information along the way. Throughout it all, I’ve managed to find solutions on my own and through the support of the community of bloggers that I’m a part of.
Back in the 80’s (when I first entered the corporate world), I was often amazed at how few female mentors there were. There were the occasional exceptions but for the most part I witnessed business women actually sabotaging each other’s career paths in attempts to further their own. I witness similar behavior today in the U.S. when women run for political offices and are often held up to different standards than their male counterparts. (If they’re raising a family, this seems to be especially true.)
It’s no secret that the official launch of the CommentLuv Premium (CLP) WordPress Plugin is today. If you read any blogs or are on any of the social media sites, you can’t avoid hearing about CLP, how great it is etc. Personally, I like it. In my most recent article, “Will CommentLuv Premium Make Your Blogging Life Easier?”, I discussed some of the reasons why. But is it right for you? Well that depends. How do you think you’d benefit from using the premium version of CommentLuv?
Blogs are powerful tools that can be leveraged as part of an overall business strategy. They’re a great way to build awareness and drive traffic to a website for an existing business. Blogs can also be a business themselves. Some people are able to monetize their blogs and there are a number of people who start blogging in hopes of making a living solely through blogging.
On September 2nd, Chris Brogan unfollowed all 131,000 of his Twitter followers. (As of now, he’s following 376 people and 191,010 people are following him.) Why did he decide to delete all of his followers and start over? Spam. He was receiving over 200 direct message spams a day. Chris is referring to this as the “The Great Twitter Unfollow Experiment of 2011”. Now this may sound a bit drastic but we’ve all heard stories of people who have deleted their Twitter accounts and started all over again for similar reasons. So what went wrong and how can you and I avoid getting into a similar predicament? What sort of Twitter strategy should we implement?
When you’re on social networking sites or commenting on blogs, do you recognize bloggers that you know? Do you see familiar faces? Are there people online that you’ve never met, yet you feel you know them? If you see someone’s Twitter name or user ID, does their real name immediately pop into your head? If the answer is yes, I think it’s safe to say that those bloggers have implemented a strategy for branding themselves online.