Online marketing has turned out to be the most talked-about trend in the online community. Indeed, there’s just so many ideas out there that you can pick up and use in your marketing campaigns. But the question is, are you really sure that you’ll get a profound impact that will boost your business?
Are you on Twitter? How do you use it? How do you decide who to follow? I recently was in conversation with a potential client and we were talking about the value of building a fresh current website and featuring a blog. I was explaining how blogging is a great opportunity to build brand awareness […]
On September 2nd, Chris Brogan unfollowed all 131,000 of his Twitter followers. (As of now, he’s following 376 people and 191,010 people are following him.) Why did he decide to delete all of his followers and start over? Spam. He was receiving over 200 direct message spams a day. Chris is referring to this as […]
I don’t know if this branding strategy makes sense to anyone but me but when I first reserved my Twitter name, I puzzled over how I could tie it into my brand. After all, 15 characters isn’t much. If my domain name (keepupwiththeweb) had been 1 less character, I could have chosen that as my […]
Some business relationships naturally tend to be more beneficial than others. For example, if you are targeting businesses that cater to the wedding market, it makes sense to develop relationships with people who work in businesses such as event planners, florists and caterers. If you’re a mortgage lender, good contacts for you include realtors and […]
Being analytical by nature, I don’t usually do much of anything without having a goal, a strategy and a plan. Even a trip to the grocery store involves a list (if only a post-it note), a destination and almost always a strategy involving a carefully laid out plan to combine multiple errands mapped out in […]
Social networking is all about connecting and building a community. To me, it’s really no different from socializing in “real life”. Sure, it may be a little more difficult because you can’t hear the person’s tone of voice or see the twinkle in their eye that lets you know they’re kidding but it still is […]