Want To Improve Your Social Media Game? #FridayFinds

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In this week’s Friday Finds, we’re going to take a look at some of the ways that you can beef up your social media strategy. With so many social media tools and tips available online, it can be overwhelming to find the best solutions for you. This week, I’m sharing resources where you can find: […]

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Google Plus, Blocking Facebook Ads and Twitter Basics #FridayFinds

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Is Google+ part of your social media strategy? Should it be? How are you dealing with Facebook ads? Have you reached the point where you want to install an ad blocker? This week in my #FridayFinds post, I share articles that address these issues and my final share is a link to a beginner’s guide […]

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Does Your Social Media Strategy include Twitter Direct Messages?

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In my Time to Tweak Your Twitter Strategy article, I asked what strategy people were following for thanking people when they tweeted or re-tweeted your blog posts. I had read a couple of articles where bloggers had touted the value of not thanking them.  Instead of thanking them, the suggestion was to re-tweet something of […]

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Time to Tweak Your Twitter Strategy

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Hopefully, if you’re reading this post, you have some sort of strategy for participating on social media sites. You need a plan so that you don’t end up like Chris Brogan who found himself following 131,000 people on Twitter. (In 2011, Chris unfollowed everyone and started anew.) My premise has always been to approach social […]

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Do you Brand Yourself, Your Company, or Your Product on Social Media Sites?

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Recently I started a discussion called “The Ten Do’s of Using Twitter To Promote Your Business” on the LinkedIn group, “Business Knowledge Share — powered by American Express”. My 4th tip is to be consistent about your social media presence. I talk about creating your Gravatar and registering the same username across all social media […]

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What is Your Twitter Strategy for Following Someone?

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Are you on Twitter? How do you use it? How do you decide who to follow? I recently was in conversation with a potential client and we were talking about the value of building a fresh current website and featuring a blog. I was explaining how blogging is a great opportunity to build brand awareness […]

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Does Your Klout Score Fit Into Your Social Media Strategy?

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Last week, Klout made changes to the algorithm that they had been using to calculate scores. For anyone who is unfamiliar with Klout and their scores, basically, Klout is a company that attempts to measure “influence across the social web”. That’s a pretty tall order and there has always been a lot of skepticism to […]

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Can Anyone Really Follow 131,000 People on Twitter?

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On September 2nd, Chris Brogan unfollowed all 131,000 of his Twitter followers. (As of now, he’s following 376 people and 191,010 people are following him.) Why did he decide to delete all of his followers and start over? Spam. He was receiving over 200 direct message spams a day. Chris is referring to this as […]

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Can Klout Really Measure our Influence on Social Media?

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There are a lot of tools available to help businesses and entrepreneurs measure their social influence. Some are free and others are for a fee. Do we need a tool to measure our influence? How does one measure social media influence anyways? Even if we use a free tool, our time isn’t free. Our time […]

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8 Reasons I Do NOT Follow Like or Connect on Social Networking Sites

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Like everything else, our online profiles are a reflection on us. It’s part of our brand. Even our statistics tell a lot about us. How many followers do you have compared to the number of people you’re following? How many tweets do you have? Are people that I recognize and respect following you? Do you […]

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