Social Networking and Casting a Bigger Net

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Those of us who are serious about our businesses have some sorts of plans. Whether it’s a formal business plan or notes written on a cocktail napkin, there’s an idea behind it. As our plans evolve and we start developing our strategy, we identify our niche target customer. Who’s going to buy our product or […]

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2 Steps to Stalking the Popular Kids and Getting More Traffic

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Stalking is a pretty strong word to use here but it’s not a bad idea to get on someone’s radar screen. All of us have stumbled upon someone who is making an impact online. Maybe they have a healthy number of quality followers. Perhaps their tweets are retweeted so much it makes you envious. Wouldn’t […]

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Where Does Your Website Traffic Come From?

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Some of the most important website statistics that you can find in your Google Analytics reports can be found under “traffic sources”.  When you look at your traffic sources overview, you see that Google reports statistics by “Direct Traffic, Referring Sites and “Search Engines”.

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Is Your Twitter User ID Part of Your Brand?

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I don’t know if this branding strategy makes sense to anyone but me but when I first reserved my Twitter name, I puzzled over how I could tie it into my brand. After all, 15 characters isn’t much. If my domain name (keepupwiththeweb) had been 1 less character, I could have chosen that as my […]

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Is Twitter a Distraction or a Referral Source? Take My Poll.

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Being analytical by nature, I don’t usually do much of anything without having a goal, a strategy and a plan. Even a trip to the grocery store involves a list (if only a post-it note), a destination and almost always a strategy involving a carefully laid out plan to combine multiple errands mapped out in […]

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5 Tips for Incorporating Twitter into Your Social Networking Strategy

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Social networking is all about connecting and building a community. To me, it’s really no different from socializing in “real life”. Sure, it may be a little more difficult because you can’t hear the person’s tone of voice or see the twinkle in their eye that lets you know they’re kidding but it still is […]

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