I don’t know if this branding strategy makes sense to anyone but me but when I first reserved my Twitter name, I puzzled over how I could tie it into my brand. After all, 15 characters isn’t much. If my domain name (keepupwiththeweb) had been 1 less character, I could have chosen that as my Twitter name. Of course that wasn’t the case. So I reserved KEEPUPWEB as my Twitter name and decided to make the best of it.