As a marketing strategist with a digital focus, I’ve spent a lot of time analyzing, tweaking, testing, and generally thinking about landing pages. The topic of conversion optimization is one that’s been widely written about and discussed. And yet, I continue to see landing pages from businesses that are falling short in critical—and familiar—ways.
The average website visitor spends about 3 seconds on a web page before they decide whether or not they’re in the right place. Whether they’ve come to your website from a direct link, a search or maybe a pay-per-click ad (PPC), they’re looking for something. They have a need, whether it be something they want to […]
You’ve heard me talk about the 3-second rule before. When someone visits your website, you have about 3 seconds to convince them that they’re in the right place. That’s it. If they searched on baby buggy bumpers and clicked on a link to your site, they better immediately see something about baby buggy bumpers or […]
Your blog is a website. There’s nothing special or magical about it. The same basics for good website design apply. You need to drive traffic to your blog just as you would if you had a website for your business that didn’t include a blog. The main difference is that with a blog, each post […]
I was recently approached by a gentleman who was interested in having a website built for him. As we started our initial consultation, I commented that his domain name was somewhat generic for the product that he was building the site for. Upon further discovery, I learned that the site name was intended to cover […]
In part 1 of this series, I recommended that before you or your website designer begin designing your website, you understand who your target customer is. What type of a website will appeal to them? Should your site have a fun and creative feel or should it look trustworthy and serious? Are you working with an existing brand […]
We’ve all seen poorly designed websites. Some are obviously do-it-yourself attempts and others are honest efforts by someone who’s dabbled in a little code. Still others are built using free website builders that are offered by website hosting companies or built using a website template.
Getting ready to launch your first website or redesigning an existing one? There’s a lot of planning that needs to be done before you start. First, you need to understand what you need a website for.