Recently, on the “Bloggers Helping Bloggers” group on LinkedIn, a member started the discussion “Do You Reciprocate Comments? Why Not?” It turned out to be one of the most active discussions that we have had and it certainly elicited a lot of comments. I was impressed by how passionate some bloggers are about reciprocating every comment. From a strategic point of view, is there value to commenting on a blog simply because the blogger left a comment for you?
Some of the most important website statistics that you can find in your Google Analytics reports can be found under “traffic sources”. When you look at your traffic sources overview, you see that Google reports statistics by “Direct Traffic, Referring Sites and “Search Engines”.