When you send emails for your business, do you use an email address that includes your domain name? If not, you’re missing a branding opportunity.
This week someone left a comment about wanting to add a blog to an ecommerce site. He recognized that it would be a great way to help drive traffic to his website but he didn’t know what to blog about. His perception was that “it is so hard to build a blog for niche ecommerce […]
How can an entrepreneur or small business owner differentiate their product/service from everyone else’s? After you define your niche target customer and identify your marketing message, what else can you do to stand out from the thousands (maybe hundreds of thousands) of websites that are offering a similar product or service? We all know that […]
The original title for this post was going to be “Is Pay-Per-Click Advertising an Option if You Have a Zero Marketing Budget?” but let’s face it. . . if you really have a zero marketing budget, it may be time to sit back and look at your overall business plan. Is it time to switch […]
I was commenting on an interesting blog article the other day and I clicked off the little box to be notified by email if someone replies to my comment or if someone adds a new comment. Should be simple right? (I mean I just gave them my name and email address in order to leave […]
Seems these days, everyone knows someone who’s blogging. Whether it’s for fun or for profit, people are blogging. In my previous post, “To Blog or NOT to Blog. That is the Question”, I geared the discussion towards people who want to make money either directly with a blog or by driving traffic to an existing […]
Ok… you’ve “opened the virtual doors” to your business/blog by telling your friends, family and anyone else who would listen. So what now? (Maybe you’re seeing flashbacks of Kevin Costner in “Field of Dreams”… “if you build it, he will come”.) As reality sets in, and you’re not seeing an increase in the number of […]
Are you experiencing slow response times? Is your website sometimes unavailable? Are you frustrated by incompetent tech support? Is it time to choose a new website hosting company?
There seems to be two camps of website hosting companies these days. You have the hosting vendors that are competing on price and you have the vendors that are competing on customer service. Now, your choice of a website hosting company may not be what you consider a major decision in the scheme of things. […]
Well, I don’t know whether I chose the right domain name or the wrong one. (Is there such a thing as a right or wrong name? Maybe “better” would be a more appropriate term.) I like the domain name that I registered for this website. It’s easy to spell and it reflects the content I […]