In The Ultimate Guide to Generating Backlinks, Part 1, we discussed the different options you have when planning a backlinking strategy and I showed you how to find and evaluate websites where you can submit guest blog posts. However, that is only half of the equation. The other half lies in writing valuable content and appropriate anchor text.
4. Write Amazing Anchor Text
One of the most important parts of backlinking is creating amazing anchor text. However, this involves research. Figure out what keywords your site is currently ranking for, what keywords you want to be ranking for, and what keywords you are slightly ranking for that could use improvement. Use keywords or keyword phrases as anchor text to link to your homepage or specific pages on your site. Take my author’s bio for example:
Meghan Faye Wolff is the senior copywriter and marketing specialist at Instabill—an international provider of merchant account services. Meghan writes website content and blog posts as well as manages the company’s social media. For the latest e-commerce news, follow Instabill on Twitter @instabill_com.
I want my website to rank for the phrase “merchant account services” and my blog to rank for “e-commerce news.” Using relevant anchor text will have more value than linking your business name back to your business website—unless your goal is to build your business name as a keyword.
5. Write Valuable Content
Writing valuable content has many benefits. With an authoritative voice and using proper spelling, grammar, and punctuation, you become an expert on the topic. Valuable content also helps build credibility and trust for your business. It will also result in more page views, shares, and comments. Most importantly, the website owner will love you for providing them with valuable content that meets their own writing standards.
Before writing a guest blog post, make sure you have a guideline of writing standards for the website. Many blog owners who accept guest posts will have them readily available. Treat a guest blog post as if you were publishing it on your own site and keep other SEO elements in mind. Use headings and subheadings to break up the text and look for opportunities to interlink your post to another on the blog owner’s site. Although your goal is to create a backlink to your website, pay attention to keywords and know how and where you use them.
6. Promote Your Guest Blog Post
Although the blog post is not on your website, you should still embrace every opportunity to promote it. Share the guest blog post on your own social media profiles and add it to news aggregators like Reddit.com and Digg.com. Not only will you be sharing your valuable content, but you will also be creating opportunities for more people to see your backlinks and visit your website or blog.
A Backlinking Strategy Takes Time and Effort
Creating backlinks to your website will help your SEO and increase your Google PageRank, but it will not happen overnight. Implementing a backlinking strategy and seeing a positive result takes time and effort, and you will see a change if you are patient and stick with your plan. What type of backlinking strategy works best for you? How do you decide on a topic for a guest blog post? How do you determine what anchor text to use when creating the backlink?