To Blog or NOT to Blog. That is the Question.

by Sherryl Perry on June 10, 2010

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In last week’s post, I talked about using RSS feeds to get updates on blogs and other websites such as news media. I specifically mentioned blogs and news websites because those are the two types of websites that are most likely to have RSS feeds. Of course, the reason for having an RSS feed is to easily give your readers access to your updates. And blogs need to be updated. Believe me when I say a successful blog is a commitment.

A blog is a powerful tool that can be leveraged as part of an overall business strategy. The main purpose of blogging is to spread information. Lots of people blog just for fun and have no intention of ever making any money with it. But since this is a blog for entrepreneurs and small businesses, I’m going to assume that you would like to make some money with your blog- either on the blog itself, by driving traffic to your website or by engaging with your customers and building awareness of your business.

If you are interested in blogging, here are a few things to think about.

1.) What are some of the things a blog can do for you?

  • Connect you with your customers.
  • Build awareness of your business and generate interest.
  • Drive traffic to a website. 
  • Generate income through sales. (either your stuff or someone else’s)

2.) How do you get started blogging?

  • Identify who your readers will be. (Your niche target market.)
  • Decide on your blogging software & where you want to host your blog. I use WordPress for my blogging software and self-host my website with Rochen
  • Start writing articles that will appeal to your niche target reader. Why will they read your blog?
  • Get started.  Personally, I built and customized this blog using the Thesis Theme for WordPress. (Thesis is a great way to get started quickly and easily without having to know how to code in HTML.)

3) How can you attract readers?

  • Build relationships with your readers by providing them with good content. Give them a reason to read your articles.
  • Make people aware of you. Post comments on blogs. Participate in forums. Create profiles on social networking sites such as Facebook, Twitter and LinkedIn. (Be where your target readers are.)
  • Be consistent in your posting. Whether it’s daily, weekly or monthly, whatever schedule you decide on.. stick with it.
  • Actively market your blog. (Treat your blog like a business not a hobby.)

If you do decide to blog for fun, you never know but you could end up with such a popular blog that someone else (possibly a lucrative business) will want to “sponsor” you and run ads on your blog. If your blog readers are the same as theirs, it could be very beneficial to them to promote their products on your blog. For example, there are quite a few “Mommy” bloggers who are very successful doing just that. They’re working their hours and blogging about what they know and love….. and earning at the same time. Now that’s an entrepreneur!

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Bob August 6, 2010 at 10:08 pm

I’ve been on the web a long time and I have watch blogs explode with popularity over the past 5+ years. I took me a while to jump on the bandwagon but I am sure glad I did. The blog has transformed the internet much like the printing press helped spur the American revolution and fight for independence. Without the free flow of information the internet would not be the powerful tool that it is today, and blogs are an integral part of that now. I recommend that everyone blog anything they are passionate about.

Sherryl Perry
Twitter:
August 6, 2010 at 10:39 pm

Hi Bob,
Thanks for joining the conversation. I’ve been on the web a long time too. It’s amazing to see how some businesses and organizations are adopting new technologies and methods of marketing like blogging. It is an exciting time. Good to see you here. I’m sure you can bring perspective and ideas!

Alison July 13, 2010 at 6:44 am

Love your blog. Great for non-techies like me. As for blogging, i’ve wanted to blog for about 6 months but been putting it off. Feeling inspired today so …

Sherryl Perry
Twitter:
July 13, 2010 at 10:49 am

Sounds like you’re exactly the person that I’m writing for!

I think a blog would help differentiate your website from the (probably hundreds-of-thousands of) other websites that are selling baby products. If you decide to launch a blog and have questions, don’t hesitate to contact me.
Sherryl Perry recently posted..Afraid to Move Your Website but Know You ShouldMy Profile

Sherryl Perry
Twitter:
July 8, 2010 at 10:32 am

It takes time to build the right following on Twitter. Tweets can drive a lot of traffic to a blog. It’s another tool.

Tia July 2, 2010 at 12:24 am

Hi Sherryl – I like the way that you’ve broken down the benefits of blogging in a way that is so easy to understand. That must be the teacher coming out in you!

I’ve subscribed to your blog so that I won’t miss a post when it comes out. I hope we can continue to connect; we share a lot in common in terms of our readership and topics. Very nice!

Tia

Sherryl Perry
Twitter:
July 2, 2010 at 9:02 am

Tia, Thanks for subscribing. I am very happy to have connected with you. We do seem to have a lot in common and like you, I’m a little “pro-woman’ too. Women really need to support each other more.

Sherryl Perry
Twitter:
June 14, 2010 at 11:30 am

Great! It’s good to hear from you. Please let me know if you’d like to learn more about any specific topic.

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