Twitter, Content Marketing and Social Media Resources #FridayFinds

by Sherryl Perry on January 9, 2015

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I can’t think of a better way to kick off my 2015 #FridayFinds series than to take a close look at an in-depth study of the drivers behind Twitter, the most shared content marketing articles of 2014 and some highly recommended social media marketing tips and tools. I’m sure you’ll find many of these resources valuable in the year ahead.

Increasing your Social Engagement through Twitter:

In his article Twitter Engagement Unmasked: A Study of More than 4M Tweets, Eric Enge (from StoneTemple.com), shares with us the analysis of more than 2 million (Western language) tweets. As Eric stated, one of the main goals of this study was to see what the drivers are behind retweets, favorites and replies.

Some of the factors that were included in the study were:

  • The use of media
  • The number of characters used
  • The use of #hashtags (both the number of hashtags and the length of the hashtags)
  • Links (including domain authority of the link)
  • Time of Day
  • Mentions

As you watch the video, you’ll get a general overview of how the study was conducted and the data that was analyzed. One of my takeaways (at 1:51 in the video), is when Eric Enge, (from Stone Temple Consulting), was asked the question we all want to know the answer to:

What’s the most important factor for Twitter engagement?”

His answer?

That’s easy. It was images by far.”

A few other key takeaways you will learn are:

  • Tweets that included images were retweeted 5 to 9 times as often as those that don’t.
  • Tweets that included images were favorited 4 to 12 times as often as those that don’t.
  • What didn’t matter was what time of day you tweeted. They saw no evidence to draw a conclusion there.

I strongly recommend checking out Eric’s post for a true appreciation of this study. That way, you can identify those triggers that you can use to tweak your twitter strategy.

Meanwhile, I want to share the infographic that they included (for an overall snapshot of the data that was compiled).

Study of Engagement on 4 Million Tweets

The Most Shared Content Marketing Articles of 2014:

One of my favorite end-of-the-year list posts for 2014 is a compilation of The Top 100 Content Marketing Articles of 2014 by Kristi Hines (on KristiHines.com). This article is one that you’ll want to bookmark as a resource for 2015. In addition to Kristi’s list, there are several additional suggestions in the comments.

Since I rely on great content for my #FridayFinds series, I was thrilled to recognize several of the authors who were included:
Kevan Lee, Courtney Seiter, Neil Patel, Jayson DeMers, Michael Stelzner, Garrett Moon, Aaron Lee, Jeff Bullas and Kristi.

You can rest assured that I’ll be referring to this list to find more great content to share with you.

Social Media Resources for 2015:

Most of you are probably familiar with Michael Stelzner from SocialMediaExaminer.com. His list of 36 Tools and Tips for Social Media Marketers is sure to contain resources that are new to you. In his post you will find:

  • WordPress Plugins
  • Apps for your iPhone or Android
  • Social Media tools for Facebook, Google+, Instagram and Twitter
  • Web Monitoring tools
  • Productivity tools
  • Photos for your websites
  • Video Conference software
  • Video Production software
  • Tips for taking and uploading Smartphone pics
  • Tips for monitoring Social Behavior on Google Analytics
  • Malicious Software Removal tools
  • Content Curation tools
  • Web Development tools

After reading this post, I signed up for a couple of tools and I plan on giving them a try. As an alternative to Google Alerts, I set up Talkwalker Alerts. For now, I plan on receiving my alerts via email, but text and an RSS feed are both options.

The next thing that I did was sign up for a free account on Swayy. I’m not as confident about using this tool. It looks like there may be a bit of a learning curve with this one. (Please let me know if you have any tips or resources on this one. To be honest, I skipped watching the video that they suggested.)

I had to authorize Swayy access to my Facebook, LinkedIn and Twitter accounts. One thing I did notice is that the default was to mention @getswayy on outgoing tweets. (That is not okay with me.)

While I was already familiar with a lot of the tools that are listed here (and already use several of them), I can happily say that I’ve never needed to use the Facebook Debugger tool. Chances are when/if I do need it, I wouldn’t be able to remember what it’s called. Thankfully, it’s one of the many helpful tools in this list to refer to.

Over to You:

Are you surprised by any of the findings in Eric Enge’s analysis? Would you add any other content providers to Kristi’s list? Which of the social media tools that Michael Stelzner mentioned do you like? Do you have any other favorites that you’d like to add? We’d love to hear from you!

You can connect with this week’s featured boggers here: Eric Enge, Kristi Hines, Michael Stelzner,

 

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Ameera Gul May 15, 2015 at 6:00 am

Hi! Great article, fascinating how the whole world has been able to connect within seconds! Glad to see the statistics too! I respect that you’re a common sense blogger, I am myself more focused on thought provoking and controversial articles and blogs on my site a-by-a.com and would love to share it with the world!
Thank you for all these tips I will definitely be using!
Ameera Gul recently posted..Do We Need PoliticsMy Profile

Sherryl Perry
Twitter:
May 16, 2015 at 7:54 pm

Hi Ameera,

Thanks for letting me know that you liked my article. I am a common sense sort of gal and I do like sharing stats like these when I find them.

I just visited your site and I really like your theme/layout. I’ll try to get back soon and weigh in on whether or not we need politics.

I hope you’re enjoying your weekend!
Sherryl Perry recently posted..Ready To Take Your Blog to the Next Level? #FridayFindsMy Profile

Neil Ferree
Twitter:
April 12, 2015 at 9:59 pm

A really useful post Sherry. This is my first visit to your site. You were mentioned in one of my Tweets, so I’m glad I clicked thru to check you out. I’m surprised how many Tweets don’t include an image?
Neil Ferree recently posted..Marketing Automation for Small BusinessMy Profile

Sherryl Perry
Twitter:
May 16, 2015 at 7:44 pm

Neil,

I apologize for not replying to you sooner. Somehow, I totally missed this. Wouldn’t you know it would be on your very first visit to my site? (hanging my head in shame)

I just checked to make sure I was following you on Twitter. (I am and you’re on my “Interesting Bloggers” list too.)

I see that you’re using Google collections. I haven’t tried that yet. Do you like them?

Thanks so much for taking the time to join the conversation. I hope you’re enjoying your weekend.
Sherryl Perry recently posted..Does SEO (Search Engine Optimization) Confuse You? #FridayFindsMy Profile

Yavan
Twitter:
March 26, 2015 at 12:24 pm

Hi Sherry,

It is my first visit on your blog and welcomed by this awesome post. Really this post is very informative and you describe very clear with the images.
Images you used in this post describes the whole part of post. Seriously I must say that, you explain the post in a very simple and clear way.

Thanks for sharing 🙂
Yavan recently posted..11 Twitter Tools that make you Social Media ExpertMy Profile

Sherryl Perry
Twitter:
April 3, 2015 at 3:22 pm

Hi Yavan,

Welcome to my blog! I want to apologize for not replying to you sooner. Your comment was trapped in my spam folder and I just found it. I see that we are already following some of the same people on Twitter (like Harleena Singh).

I just read your post about 11 Twitter tools and I tweeted it for you. Good job!
Sherryl Perry recently posted..Are You Confused about Google’s New Ranking Signal?My Profile

Nisha Pandey
Twitter:
March 9, 2015 at 6:56 am

Hi Sherry,

An awesome, informative post. While the use of pictures to make the twitter posts more visible and attractive is common, but the failure of hash tags in doing so came as a shocker.

The graphical representations are also great for understanding the entire study. But reading you post I just got the full idea of the study.

Thanks a lot for this simplified explanation. have a great day!
Nisha Pandey recently posted..WordPress.org VS WordPress.com: Comparative GuideMy Profile

Sherryl Perry
Twitter:
March 9, 2015 at 4:42 pm

Hi Nisha,

I think everyone here was surprised to learn that hashtags don’t increase engagement significantly. I don’t like it when they’re overused, especially in the title itself but I find them helpful when they’re appended to the tweet.

I’m so glad that you like how I simplified this. That’s what I try to do in this Friday Finds series. I figure if someone wants more details, they can follow the link to the original article.

As always, it’s great to see you here. Thanks for joining the conversation.
Sherryl Perry recently posted..Does SEO (Search Engine Optimization) Confuse You? #FridayFindsMy Profile

sherman smith
Twitter:
February 17, 2015 at 7:56 pm

Hey Sherryl,

You know what. I wasn’t so surprised about how images increased engaged. As a matter of fact, i believe this is one reason why I didn’t pay too much attention to Twitter lol.. sad to say but it’s true!

The one thing that surprised me was that hashtags didn’t make a huge difference when it came to engagement. I figured exposing your tweets to a bigger audience through hashtags within your niche would benefit a lot more. But you know what? I notice the difference between when I was using hashtags and when i stopped. I had more shares without using them than when i was and i was just going to set up Revive Old Post for hashtag, but never got around it.

Also what surprised me was the time of the day didn’t matter. I used followerwonk in the past and to be honest with you it didn’t make a big difference. But then again I felt that I haven’t put myself out there enough for it to make a difference.

But I’m going to tell you for sure that I will be focused on adding images more so. it makes a lot of sense to do so since images brings your tweets to life!

Thanks for sharing Sherryl! I hope you have a great rest of the week! Take Care!
sherman smith recently posted..How To Write Eye-Catching Traffic Generating Blog Post HeadlinesMy Profile

Sherryl Perry
Twitter:
February 18, 2015 at 5:29 pm

Hi Sherman,

I was surprised about hashtags not making a big difference. I generally hate them when they’re included in the title of the blog post but I do like them appended to the end of the tweet.

I have seen tweets that have so many hashtags that the tweet is illegible. Sometimes, I’ll take the time to edit them out enough to make the tweet visually appealing. Other times, I’ll just give up and not retweet it at all.

I still do use hashtags – especially if it’s a topic that I don’t normally tweet. For example, when I wrote those two posts about neuromarketing, I used #neuromarketing and #neuroscience as hashtags. You’d be surprised to see how many bloggers (who I didn’t know before) started sharing those posts.

I don’t believe any of them had ever heard of me before but they picked up on the hashtags. Some of them started following me and I started following some of them. I even created a Twitter list of neuromaketers and neuroscientists that I share content from. So, in that case, it worked out for me to use them.

I’m still not convinced that the time of day doesn’t play into it for some of us. If the majority of your website visitors are from certain time zones, I have to believe that’s when most of your tweets are seen and shared. I do schedule my tweets for different zones but I sometimes take a break just to give my stream a break.

It’s always great to see you here! Thanks for joining the conversation. You have a great week too!?
Sherryl Perry recently posted..People Will Buy From You When They Understand What Business You’re Really In!My Profile

donna merrill
Twitter:
February 16, 2015 at 9:04 pm

Hi Sherryl,

This caught my attention because I took a break from Twitter in 2014. There was so much production to do, I had to shave down lots of my social media. I still, however, shared on Twiter but wasn’t so active.

Now I’m back and I do find that I post pictures here and there. I’m getting more shares on them. Not the one’s that are “inspirational quotes” and such, but more of my home made ones. Or updates of me in the snow..etc.

I am not surprised that pictures on Twitter are going so well.

Man thanks for posting this.

-Donna
donna merrill recently posted..When Customer Engagement Matters MostMy Profile

Sherryl Perry
Twitter:
February 16, 2015 at 9:43 pm

Hi Donna,

It’s always nice to see you here. I’m glad you found my post interesting. Eric Enge always does such a great job on his blog. He’s one of the people I follow on Twitter. (I have him in my “SEO Experts” list.)

I actually had noticed that you were tweeting less late last year. (You’re in my “Awesome Bloggers” Twitter list. 🙂 ) I figured you were spending more time launching your products.

Twitter has always been one of my favorite social networking sites. Part of what I like most about it is that it limits me to 140 characters. So, it’s quicker to post. (I can be known to write mini-posts if I don’t have any restrictions.)

The downside that I see on including pics in tweets is that the URLs take away from the number of characters that are left. I really notice this in RTs. Sometimes, I’m slowed down by having to edit my RTs so that I’m leaving enough space for my Twitter ID to be included too.

Thanks for dropping by. I read your customer engagement post on Facebook (Enstine’s wall I think). It’s a great article. I’ll pop by now to comment.
Sherryl Perry recently posted..People Will Buy From You When They Understand What Business You’re Really In!My Profile

Vernessa Taylor
Twitter:
February 10, 2015 at 2:04 pm

Hi Sherryl,

Your #FridayFinds is one of my joys — it keeps getting better and better!

Yes, I did read Kristi’s epic post at the beginning of the year but hadn’t seen Stelzner’s 36 Tools or Enge’s infographic, so thanks for those.

I’m not surprised that including an image in your Tweet is a big winner as people are so visual and attention spans keep declining. (Patel likens today’s attention span levels to those of a goldfish — even less!)

To be honest, I’ve only recently begun including images with my tweets. I use HootSuite more than any other engagement tool and I’ve just learned how to attach an image to a tweet. (In fact, I hadn’t noticed the image button!) Speaking of 140 characters, adding an image to a tweet (at least in HootSuite) uses up some of those characters.

Let us know how your experiment with Swayy goes. I’ll have to give some of those other tools (mentioned by Stelzner) a trial run, too.

Sherryl Perry
Twitter:
February 10, 2015 at 10:31 pm

Hi Vernessa,

Wow! Thank you for the kind words. That means a lot to me. To be honest with you, I enjoy writing this series but they are so time consuming that it’s very tempting to not continue with it. (So, when I hear that readers like you find them valuable, it helps motivate me to continue writing them.)

You just got me thinking! You mention that “Patel likens today’s attention span levels to those of a goldfish — even less!” At the same time, we’re hearing that Google prefers 2,000+ word articles and some bloggers are striving to consistently write several thousand word posts. Makes you think doesn’t it? I think it would be interesting to learn more about how bloggers are keeping our attention long enough to read those articles.

I confess that I don’t include images as much as I should. I know better but I just haven’t disciplined myself enough to form a habit yet.

I haven’t really tested Swayy yet either. I need to. It seems like I’ve been getting “derailed” a lot lately from what I’ve been intending to do. 🙂

As always, thanks so much for dropping by and adding your insight to the conversation. I’ll try to get by your place soon. I hope you’re having a great week!
Sherryl Perry recently posted..People Will Buy From You When They Understand What Business You’re Really In!My Profile

Vernessa Taylor
Twitter:
February 10, 2015 at 11:23 pm

That’s an astute observation, Sherryl.

Headlines: Attention Span Deficit Dukes It Out With Epic Articles (Who Have Longer Arms and 1,000 More Powerful Words)

Well, to parrot your earlier statement, you got me thinking. Maybe what this comes down to is a major reduction in redundant, add-nothing-to-the-conversation, 300/400/500 word “articles” that impart nary a useful particle.

Frankly, I get annoyed when I’m looking for information and come across this mess. Some of my most information-laden posts were inspired by this type of fruitless search.

Sherryl Perry
Twitter:
February 11, 2015 at 7:58 pm

LOL Vernessa. I love your headlines!

It may be subliminal but I find myself looking for the “more” button lately when I land on a really short post. They just don’t “cut it” any more.

I’ve been friends with a woman for about eleven years now. We first met at a BNI (Business Networking International) meeting and we just clicked. She calls herself the “Grammar Goddess” and made a living running seminars and teaching professional writing and grammar.

I’ve been trying to get her to blog for years. Well, she finally does blog but it’s mainly on LinkedIn with a few posts on her site. Just yesterday, I received an email from her asking me to tweet her posts because she tweets for me.

Well, to be honest, I have been RT’ing for her – but it hasn’t been her content. It’s been her shares. Her content is weak and in that 300/400 word range we’re talking about. Honestly, it would not be of interest to my following.

I’m pretty sure that the email that she sent me was sent to a lot of recipients (even though it was personalized). So, I’m not going to share my view unless she specifically asks me to tweet for her again. (I’ve already explained my views to her about blogging on her own site to “own” her content but that fell on deaf ears.)

I hope you’re having a great week! Thanks again for your input.

~Sherryl
Sherryl Perry recently posted..Will Building Your Blog Community Make You a Superstar? #FridayFindsMy Profile

Mi Muba
Twitter:
January 16, 2015 at 9:56 am

Hi Sherryl

Very informative post indeed and infographics is just amazing.

The popularity of Twitter can be judged by the fact that for the first election of Obama Twitter quoted CNN to break the news of his victory while in second election CNN quoted Twitter to tell people he had won.

Its power lies in its brevity where one has to convey the entire message in a small sentence and those who keep doing this ultimate become expert of offering more value in lesser words.

Thanks a lot for sharing a very valuable information and wonderful tips to fully exploit the benefits of social media.
Mi Muba recently posted..How to create this unique product in 30 minutes only?My Profile

Sherryl Perry
Twitter:
January 16, 2015 at 5:14 pm

Hi Mi,

I really enjoy effective infographics. Stone Temple Consulting is a trusted resource. So, I felt comfortable including it. I think it’s always nice to be able to include text and visual in these (otherwise rather long) articles.

That’s an interesting stat about the two elections! It’s a great observation and really sums up what is happening.

Personally, I love the 140-character limitation (even less if you reserve spaces for an “RT @YourID”. I can ramble on but in Twitter, I can’t. 🙂

As always, thanks for dropping by and sharing your insight with us. I know I’ve been absent from your “place” for a while. I’m hopping over there right now!
Sherryl Perry recently posted..What SEO Tools Do You Use? #FridayFindsMy Profile

Priya N January 15, 2015 at 1:20 am

Hi Sherryl,
Great article indeed,
And useful content marketing guide for social media. Initially I was not using twitter but later I have started and I tested myself too the use of hashtags with proper tweeting time can really generate juice.

I have read kristihines top 10 content marketing articles of 2014… it was very useful and helped me a lot.

Sherryl Perry
Twitter:
January 15, 2015 at 11:58 am

Hi Priya,

Thanks for letting me know that you fund my post helpful. Twitter can be a very cost effective way to drive traffic to your site.

I’m glad you found Kristi’s list of the 100 top content marketing articles useful too. I found it to be a great to learn from as well as content that we can share.

Thanks for dropping by and joining the conversation.

Doreen Pendgracs
Twitter:
January 14, 2015 at 11:31 pm

Hi Sherryl. This is a fascinating post. I love Twitter, although my new pet platform is Instagram. I love how I can post to Instagram, Twitter, Facebook, and Tumblr all at the same time.

However, it’s a shame that the image posted on Intsagram only shows up as a link on Twitter. It does show up on FB, and my engagement is always higher on FB, though my audience is considerably smaller. Always a bit of give and take, isn’t it?
Doreen Pendgracs recently posted..setting goals for 2015My Profile

Sherryl Perry
Twitter:
January 15, 2015 at 10:54 am

Hi Doreen,

I can see how Instagram would be a great social site for you. You use photography so effectively to communicate your stories. (I still have the mental image of you slathered in chocolate at that spa.) 🙂

I wonder if someone knows of a way to include the image on Twitter when you post it to Instagram. If I come across something, I’ll let you know.

Yes. It is always a bit of give and take. Since Facebook changed their algorithms this year, engaging with people who we want to is getting harder than ever. Even when I view my “close friends” list, I’m still seeing sponsored ads that I want nothing to do with and I’m not seeing everyone’s feed. It’s very frustrating.

As always, thanks for sharing your thoughts with us.

Adrienne
Twitter:
January 14, 2015 at 2:50 pm

Hey Sherryl,

Okay, now this was some interesting statistics for Twitter. I think honestly all of that is hard to gauge still because I don’t see the posts I share with images being retweeted or favored more than my text tweets. So I’m assuming maybe that has to do with the audience perhaps? Maybe the niche, who knows exactly.

I still do schedule all my tweets mainly because we all know how overwhelming our streams can become. I do schedule them at certain times mainly to make sure they are seen by people in my time zone and spaced out so they aren’t just coming one right after the other in a given time.

The list of the top content marketing posts I’ll have to take a look at. Not that I have “extra” time to read a bunch but I’m sure some will definitely catch my attention that I wish I had read. Thanks for sharing those.

Will have to glance over the tools you suggested too. Can’t believe you’ve never had to use the debug program for Facebook. There was a time I was having so many issues with my images pulling in but finally got all that resolved through Ashvini’s plugin so no more issues.

Thanks for all this scoop, great shares as always. Have a great week my dear and awesome stuff.

~Adrienne
Adrienne recently posted..2015 Is Officially Here; Are You Ready To BlogMy Profile

Sherryl Perry
Twitter:
January 15, 2015 at 10:43 am

Hi Adrienne,

I found the Twitter stats interesting too. I also agree with you that variables like audience have to come into play.

I have to believe that images of products (for example people enjoying something tangent or a coupon/discount offer) have to be more effective than any graphic that I create for a blog post.

I can’t imagine not being able to schedule tweets. You may remember that I was one of the last hold-outs for a smartphone. My reasoning had been that I usually have access to my PC or laptop and that I didn’t need one more device to be “connected”. Well, (as you can guess), I love my smartphone! It is so easy to tweet and Buffer my posts on it. It is a real time saver.

Kristi’s list is so comprehensive. I would imagine most of us don’t have the time to check out all of the posts. One way that I found her list to be valuable is that it introduced me to new content providers who are obviously very popular – and yet I wasn’t familiar with them.

I don’t know how I’ve been lucky enough not to need the Facebook debug program but I have been (up until now at least 🙂 ). I have my hands full troubleshooting issues on other sites though. Recently, I ran into an issue sharing my posts on BizSugar. Every time I submitted one, it was flagged as a duplicate. It turns out that the issue was with FireFox. So, I made a note to myself to use Chrome for that site from now on.

Thanks so much for dropping by and joining the conversation. BTW – What’s Ashvini’s plugin called? (You know I’m a huge fan of his too now. He really helped me out with that client site.)
Sherryl Perry recently posted..Twitter, Content Marketing and Social Media ResourcesMy Profile

Adrienne
Twitter:
January 16, 2015 at 10:48 am

Hey Sherryl,

I think I’m in agreement with you about the stats regarding the images. I share images and I don’t get those shared or favored more.

Wanted to let you know that Ashvini’s plugin is called Share Juice Pro. I have a link to it on my resource page if you’d like to check it out. I love it.

Have a great weekend.

~Adrienne
Adrienne recently posted..2015 Is Officially Here; Are You Ready To BlogMy Profile

Sherryl Perry
Twitter:
January 16, 2015 at 5:08 pm

Thanks for the info on Ashvini’s plugin Adrienne. When I check it out, I will definitely access it via your resource page.

You have a great weekend too!

Nisha pandey
Twitter:
January 14, 2015 at 4:50 am

Hi Sherry,

Awesome topic indeed!

I have also experienced the same thing that twitter plays good role to increase social engagement. Previously, I was not so regular with twitter. But, I am giving more time to twitter now and it has really increased my twitter followers as well as blog traffic.

Thanks for this deep insights on twitter by Eric Enge and Amazing social media tools by Michael Stelzner. I like “click to tweet” and “GPlusData” much from this huge list. I would also try some other tools and let you know my feedback soon.

Thanks for this awesome collection. Have a wonderful day!
Nisha pandey recently posted..Interview with Young Talent Harsh Agrawal – Founder of ShoutMeLoudMy Profile

Sherryl Perry
Twitter:
January 15, 2015 at 10:18 am

Hi Nisha,

I’ll have to check out “GPlusData”. Michael Stelzner’s list contained so many tools, I missed that one. Actually, I need to go back to both is list and Kristi’s as well.

Thanks for letting me know you found my post helpful and for taking the time to join the conversation. It’s great to see you here.
Sherryl Perry recently posted..Hashtags, Social Media, Conversion Rate Optimization #FridayFindsMy Profile

Dev January 14, 2015 at 12:47 am

Hey Sherryl,

This year, I plan to be more active on social media sites (including Twitter), so thanks for sharing the Eric’s twitter case study post :).

Great work!

Sherryl Perry
Twitter:
January 15, 2015 at 10:03 am

Hi Dev,

It’s great to see you here! Of all the social networks I’m active on, I find Twitter to be the least time consuming.

It will be nice to see more of you! Best wishes for a happy, healthy and successful 2015.
Sherryl Perry recently posted..Will Building Your Blog Community Make You a Superstar? #FridayFindsMy Profile

Kristi Hines
Twitter:
January 12, 2015 at 5:08 pm

Thanks for sharing my 2014 content marketing articles posts! It was interesting to see what topics and which authors made the list. 🙂
Kristi Hines recently posted..The Top 100 Content Marketing Articles of 2014My Profile

Sherryl Perry
Twitter:
January 13, 2015 at 1:28 pm

You’re very welcome Kristi. That was a great round-up. I still intend to go back to your post and check out more articles. There are a few authors included in your post that I’m not really familiar with. So, it would be good to visit their blogs for more great content to share.

It’s always nice to see you here and to check out your Facebook page at well. Your baby is getting so big! Her little sister too. 🙂
Sherryl Perry recently posted..What SEO Tools Do You Use? #FridayFindsMy Profile

Kristi Hines
Twitter:
January 13, 2015 at 1:30 pm

They do grow fast. 🙂
Kristi Hines recently posted..The Top 100 Content Marketing Articles of 2014My Profile

Sherryl Perry
Twitter:
January 14, 2015 at 10:58 am

They sure do Kristi. Our granddaughter is 2 1/2 now!

Jeannette Paladino
Twitter:
January 11, 2015 at 11:23 pm

Sherryl,

Thanks for these great resources. I found the Twitter research to be fascinating. No doubt images are more compelling than simple content. Would you rather hear your niece describe her beautiful new engagement ring or would you rather see a picture of it or even see it on her finger? So I don’t think it’s a surprise about the power of images.

As to retweeting and favoriting tweets with images we also have to remember that Twitter gives preference to promoted tweets and Twitter cards. You pay and you go the head of the steam so your tweet has a greater chance of being seen and retweeted or favorited. Advertising on all the social networks is becoming a game changer. Remember that as of January 15 Facebook, in its own words, says that people who promote their wares (unpaid) “should expect their organic distribution to fall significantly over time.”
Jeannette Paladino recently posted..How You Can Build Your Business and Brand on LinkedInMy Profile

Sherryl Perry
Twitter:
January 12, 2015 at 5:11 pm

Jeannete,

Promoted tweets, promoted Facebook posts . . yes, that does seem to be the trend. Even before January 15th, I had started paying very little attention to my FB page. I’m not at the point where I’m ready to delete it yet. (I know a few people who have done that.) I don’t see any harm in keeping it. Other than having my RSS feed automatically post to my page, I just don’t spend much time on it. I think the best way to have your activity seem on FB is to be active in popular groups/communities.

Honestly, the only place I pay to promote my posts is on Triberr. I don’t post that often. So, $5 to make my post “sticky” seems to have a good ROI for me (as far as traffic and engagement with prominent bloggers goes).

You tried promoting posts on Facebook before didn’t you? (I think I remember your sharing that experience with us in a blog post.) Have you tried promoting your articles any where successfully?

Jeannette Paladino
Twitter:
January 12, 2015 at 10:02 pm

Yes, I did boost a post on Facebook. I had a small budget so maybe it wasn’t a fair test, but I got no traction at all. I did feel the ROI was worth the investment I made in a promoted Tweet. Next I’m going to try experimenting with LinkedIn. The sent me a $100 free advertising credit that I’m going to use.

But face it, unless you run a sustained advertising campaign in any media — social, broadcast, cable or print — you can’t expect great results. When I worked on the corporate side I managed multi-million-dollar advertising campaigns so I can speak from experience.
Jeannette Paladino recently posted..How You Can Build Your Business and Brand on LinkedInMy Profile

Sherryl Perry
Twitter:
January 13, 2015 at 1:24 pm

Hi Jeannette,
I didn’t know that you tried promoting a Tweet too. That’s something that I would consider doing.

You got a $100 free advertising credit on LinkedIn? I wonder if I did. I’m so used to receiving promotional materials for their premium service that I am more in the “ignore and delete” mode when it comes to emails from LinkedIn. I’ll be on the lookout for that. (Possibly, there’s one in my delete folder if I’m lucky.)

That is so true about needing to run a sustained advertising campaign. I was in IT when I worked the corporate side. So, I certainly have never managed multi-million-dollar advertising campaigns.

I did run PPC ads and printed (classified) ads in Entrepreneur magazine (back in the day when my husband and I were in the midst of our 360-degree virtual tour business). I vaguely remember the statistics on the minimum number of times that it was recommended to run an ad. (Was it seven?)

Any thoughts on this subject that you may want to share here are welcome. I think that would make a great blog topic for you. (Either on your blog or you’re welcome back as a guest blogger anytime.)

As always, thanks for adding your insight to the conversation.
Sherryl Perry recently posted..Twitter, Content Marketing and Social Media ResourcesMy Profile

Jeannette Paladino
Twitter:
January 13, 2015 at 5:11 pm

Sherryl — I wrote a post about my experiment with a Promoted Tweet a few months ago http://writespeaksell.com/make-sense-business-advertise-twitter-2. The post describes exactly how to launch your “campaign.” The $100 LinkedIn credit was sent through snail mail. I can actually hold it in my hand. Will wonders never cease!
Jeannette Paladino recently posted..How You Can Build Your Business and Brand on LinkedInMy Profile

Sherryl Perry
Twitter:
January 15, 2015 at 9:54 am

Jeannette,

Somehow, I missed your post about your Twitter experiment. Usually, I find myself overwhelmed by my email inbox. So, I don’t subscribe to a lot of blogs. I just subscribed to yours. So, I won’t miss another one. 🙂

That post was really helpful!

Catarina
Twitter:
January 11, 2015 at 9:16 am

Pictures definitely makes a huge difference on Twitter. Have used Buffer for quite some time and it does make a difference.

Lot’s of great suggestions from Michael Stelzner. Bookmarked the post. Just installed the Anti-Malware scan recommended for Wordpress on both my sites. No known threats on either of them. Installed the brute-force protection on both of them.
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Sherryl Perry
Twitter:
January 11, 2015 at 5:36 pm

Hi Catarina,

I’m a huge fan of Buffer too.I haven’t switched to the “Awesome” plan yet but I would really like to be able to schedule more than ten shares per account.

Michael Stelzner’s list is very comprehensive. I’ve bookmarked it for the future too.

That’s great that your sites came up clean for malware. Thanks for letting me know that you found my finds this week helpful.

ileane
Twitter:
January 11, 2015 at 6:42 am

Hi Sherryl,
The study that Eric, and the folks Stone Temple is pretty conclusive about the time of day we tweet not being a factor. But to be honest, I never thought that it did – well at least not after scheduling tools like Buffer and HootSuite became popular. At this point I think just about everyone schedules tweets with one tool or another.

The other data point that I can’t wrap my head around it the importance of favoriting a Tweet.

What I would like to see them explore is – the reason why people favorite tweets in the first place. I think it’s done for so many different reasons that it’s almost impossible to draw any conclusions from it.

For example, most of the tweets I favorite are done as a “subtle” way of thanking people for retweets. So if there is someone out there that has a large number of favorites from me – it only means that I’m favoriting my own content – not their content. What does that prove?
Beats me. 🙂

Thanks for the post Sherryl! You highlighted some great posts.
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Sherryl Perry
Twitter:
January 11, 2015 at 5:15 pm

Hi Ileane,

I agree that the majority of us schedule tweets with tools like Buffer or HootSuite. Triberr has a scheduling function as well.

I think most of us know (or should know) what time zones are audiences live in. Since, we are already choosing the times that we feel work for us, that has to be reflected in the data that was collected. Again, the analytics functions in our tools should give us insight into that.

I’d like to learn more about favorites too. I do the same thing that you do and favorite tweets of my content as a subtle way of thanking them. To be honest, when I’m thanking people and replying, I’ll often use the favorite button to simply track where I left off.

I’d like to know if the number of favorites a tweet has helps to build awareness. Does that number influence people to click and go to the site or RT it? That sort of info would be very helpful.

Beats me too. 🙂

As always, thanks for contributing to the conversation. It’s always great to see you here!
Sherryl Perry recently posted..Who Do You Listen to When Influential Bloggers Don’t Agree? #FridayFindsMy Profile

Sherryl Perry
Twitter:
January 10, 2015 at 12:24 pm

Alize,

I was going to take a quick peek at your Twitter stream to see if I had any suggestions for you but you didn’t leave your Twitter ID with your comment. Also, I followed the link to your site but I couldn’t find a way to connect with you on Twitter there either.

What I also noticed is that the only thing showing in the sidebar of the post that you linked to is the “sale” image. None of the other widgets are showing. (This is also true for other posts in the “gadget” category.

If you do give me your Twitter user name, I’d be glad to take a look at your stream.
Sherryl Perry recently posted..How Many Social Networking Sites Should You Join?My Profile

Ammar Zeb
Twitter:
January 10, 2015 at 10:45 am

Social Media like Twitter and Facebook are really big opportunities for one to start their business and simply touch the heights in several days.

But as I always say, You just need to be a bit smart worker in Internet worker instead of a hard working one and that’s it.

Right time, Right on money!

Keep writing …!
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Sherryl Perry
Twitter:
January 10, 2015 at 12:28 pm

Hi Ammar,

“Work smarter not harder.” Thanks for the reminder and for taking the time to join the conversation. I hope you’re having a great weekend!

Ryan Biddulph
Twitter:
January 9, 2015 at 6:39 pm

I’m big on including images with tweets after reading this Sherryl.

I’ve seen metrics before; like a lot 😉 But I only send out 1 image tweet daily.

Time to bump that number up as I have hundreds of travel photos to post freely from my globe trotting.

Eye candy seems to do well on most social sites I figure.

Thanks for the share!

Ryan
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Sherryl Perry
Twitter:
January 10, 2015 at 12:08 pm

Hi Ryan,

You do have a great source of pictures that you can include. I look forward to seeing more of them in my Twitter stream. 🙂 I think you’re going to see a bump in shares for sure as well as an increase in your traffic.

Thanks as always for dropping by and joining the conversation. BTW – I need to start including pics in my tweets too.

Saif Ullah January 9, 2015 at 3:51 pm

Hi Sherryl, useful marketing guide for twitter. I tested myself too the use of hashtags with proper tweeting time can really make a magic. I am using Hootsuite tool for myself for Twitter to keep an eye on insights.
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Sherryl Perry
Twitter:
January 10, 2015 at 11:21 am

Hi Saif,

Thanks for letting me know that you found this useful. You raise a good point about using a Twitter tool like Hootsuite to measure for ourselves how effective variables (like the time of day and number of hashtags) are for us.

While studies like this provide valuable insight, all of us should be taking a close look at our own data.
Sherryl Perry recently posted..Who Do You Listen to When Influential Bloggers Don’t Agree? #FridayFindsMy Profile

Saif Ullah January 17, 2015 at 2:08 pm

I have used HootSuite for almost 4 months. But all my Social media profiles went dead. So i will recommend every one not to use HootSuite at all. My all pages reach went. For Twitter, TweetDeck is the best option .

Sherryl Perry
Twitter:
January 21, 2015 at 5:25 pm

Saif,

I’m not familiar with HootSuite. Did you try contacting their support department? Hopefully, everything worked out okay for you.
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Susan Cooper
Twitter:
January 9, 2015 at 12:37 pm

Hi Sherryl, not surprising at all that affect that including images has on tweets and retweets. What was a little surprising to me was that the time of day really didn’t have an impact. That’s interesting. I would think it would. One of the things that bugs me is when there are a huge number of hashtags. Funny that that really doesn’t make a difference anyway.

Sherryl Perry
Twitter:
January 10, 2015 at 11:10 am

Hi Susan,

Recently, I came upon another article that talked about the affect of time of day on driving traffic through Twitter. (I can’t remember where I read that but if I come across it again, I’ll come back here and update this.)

That blogger cited the importance of time of day as it relates to your niche. (That makes a lot of sense to me.) Something else that I have heard other bloggers recommend is to schedule the same tweet at different times of the day to capture audiences in different time zones.

I feel the same way about hashtags! What else drives me nuts are tweets that have so many hashtags in the title, that you can’t read it.

Thanks for being the first to comment! It’s always so nice to see you here.
Sherryl Perry recently posted..Want To Improve Your Social Media Game? #FridayFindsMy Profile

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