Building brand awareness, trust and authority is important to bloggers, entrepreneurs and businesses. Whether you’re selling products or services, people do business with (and buy from) people who have their trust. Do you use social media to build awareness, trust and authority? Do you advertise? Do you run PPC (pay-per-click) advertising campaigns? Are you active on social media sites like Twitter, Facebook, LinkedIn and Google Plus? Do you have testimonials on your site?
Benefits of Utilizing Social Media to Build Brand Awareness
One of the first challenges new bloggers face is to drive traffic to their website. We’ve all been there. We build our blogs and tell everyone we know what we’re doing. We join social media sites and submit our articles to directories. We comment on blogs and work to build awareness that we’re out there somewhere in the blogosphere. At this point, it’s important to develop a branding strategy (using social media) that will attract the attention of our potential customers and clients.
Benefits of Utilizing Social Media to Build Trust and Authority
If you are looking to build a reputation as an authority in your niche target market, shares by people who are already perceived to be an authority can be very valuable. After all, someone who has built a solid reputation is not going to jeopardize their reputation by sharing articles that are inaccurate or poorly written. Sharing articles is like voting. We’re vouching that it’s worthy of reading. If people are sharing your blog posts and engaging with you online, that helps reinforce your credibility. This is especially true if the people who are engaging with you are credible themselves.
Quick Tip on using Social Media to Build Awareness
When I first launched my blog, one of the tactics that I used was to hire someone on Fiverr (“The place for people to share things they’re willing to do for $5”). to tweet a couple of posts for me.
I didn’t hire just anyone. Through my interactions with other bloggers, I heard about Fiverr and followed a recommendation. Before I hired this individual, I vetted her. I made certain that her tweets were of interest to my target client. I checked out her blogs to make sure that her content was valuable and that she didn’t appear to be a spammer.
This one effort did help bring visitors to my site. As for the person who I hired, I still interact with her on Twitter and Facebook. I haven’t paid her to tweet for me again but she does it anyways and I tweet for her too. I was just at a point where I needed a kick-start and my $5 investment paid off.
What are your thoughts? Have you ever used Fiverr? Do you participate in organized groups where you focus on sharing content? We’d love to hear about your strategy for using social media.