This week someone left a comment about wanting to add a blog to an ecommerce site. He recognized that it would be a great way to help drive traffic to his website but he didn’t know what to blog about. His perception was that “it is so hard to build a blog for niche ecommerce sites.”
Is it difficult to come up with ideas to blog about for a niche ecommerce site? What was he selling? Who are his customers? What would they be interested in reading about?
Trying to be helpful, I followed the link to his site and after spending a few minutes poking around, this is my reply to him:
Do you know who your target customer is? I looked at your website and it looks like you may have different customers based on your product line. For example, the elderly may be your best market for your shopping carts, families on the go may be interested in your beach carts and obviously fishermen.
I didn’t spend a lot of time on your site but it doesn’t look like you’re selling the “benefits” of your carts. Why do people need/want them? Since your target customers are a little diverse, I might choose to blog about something like “mobility” and I’d probably target active baby boomers.
Once you narrow down who you’re writing for, then it should be easy to identify topics that interest them. Check out some other sites for general topics. Follow other bloggers online. Pick up newspapers and magazines that your target customer would read. Don’t forget to check out what your competitors are doing too. (You may be ahead of them with the blog idea.) Let me know if you want my ideas. I love brain-storming! ”
What would your advice be for Joe? Do you have an eCommerce site that you would like to add a blog to ? (If you do and you’re looking for ideas, send me a link and ask me to take a peek.)