Are you on Twitter? How do you use it? How do you decide who to follow? I recently was in conversation with a potential client and we were talking about the value of building a fresh current website and featuring a blog. I was explaining how blogging is a great opportunity to build brand awareness and to drive traffic to his website. I then went on to explain how he could use social media websites such as Facebook, LinkedIn and Twitter to connect with existing and potential clients and be seen as an authority in his field. His response to me was “Twitter is for Twits”.
Of course this was said with a laugh and then an admission that he really doesn’t understand the value of Twitter but he’d be open to it. I believe that the question most people have when they first think about tweeting is what would they tweet about? No serious business person wants to tweet about what they had for lunch.
What Can You Tweet About?
Well, to me, it always comes down to who are your customers, clients and blog readers? What are they interested in and what value can you bring to them?
If you’re building an online community (an effective way to build awareness and drive traffic), then you can use Twitter to share blog posts and quality content. Find great articles and tweet them. Also, retweet their tweets and thank people. It’s a conversation. Join it.
How Do You Start Getting Twitter Followers?
Most of us start by following our friends and people we know. We also find people with great content and follow them. Something that I did when I first started blogging was that I looked for bloggers who I could learn from. I followed them. I commented on their blogs and I tweeted for them. I tweeted a lot for them.
My strategy was to get on their “radar screen” in the hope that they would notice me and follow me back. Then (by writing good content myself), hopefully, they would start tweeting for me. This strategy, “Stalking the Popular Kids and Getting More Traffic” worked.
Who Do I Recommend to Follow on Twitter?
A lot of who you should follow depends on what your blogging/business niche is. Find other bloggers who are sharing information that compliments yours. One of the first people who I start following (and sharing content for) was John Paul Aguiar.
@JohnAguiar quickly became my go-to person for Twitter tips. In addition to learning a lot from John Paul, we also became online friends and we often share each others content because we truly do find value in what each other writes. An extra bonus for me has been that on Fridays, John features bloggers who he recommends connecting with and I’ve been lucky enough to be mentioned more than once. (To me, this is proof that my strategy to engage people online can really help build awareness of your blog/business and bring new readers.)
Reciprocating and Engaging – (Part 2 of my strategy)
The Friday after I was mentioned in John Paul’s article, I followed everyone on that list (who I wasn’t already following). I also sent them a tweet letting them know how I found them. Almost everyone followed me back. This was a win-win for everyone:
- That person got a new Twitter follower.
- That person and John Paul got a @TwitterID mention.
- I now am following someone new who adds value to my tweets by providing good content.
How do you find people to follow on Twitter? Do you have tips to share with us? Feel free to leave the Twitter ID of someone who you follow on Twitter in the comment section and tell us why you think we should follow them too. Are they really knowledgeable on a particular topic? Are they the go-to person in a particular niche? (Don’t forget to leave your Twitter ID too.)