There are basically two ways to make money selling a product or service. You can either sell it cheaper than your competition or you can differentiate your business by offering something of value to your customers. If there is no difference in your product or service, people almost always base their buying decision on price. (No one wants to have to compete on price.)
#2 Know Your Customer
Taking a broad stroke approach and promoting your product to anyone who can afford it will not be as effective as identifying who needs or wants your product and then working to understand them. What are their special needs? Customers want to know what your product or service will do for them. Does it make their lives easier? Does it save them money? Does it save them time? Does it improve their appearance?
#3 Develop Your Message
Good marketing messages are sharp and to the point. They answer the question “What can you do for your customer?”. Your marketing message needs to communicate who needs your product, the problem you’re solving, the benefits of your solution, the results that you produce and what is special about your product or service. Give your customers a rational reason to buy from you. Start forming your message by answering these questions:
- Who am I?
- What do I sell?
- Why do customers buy my product?
#4 Build Brand Awareness
Building a business identity or brand is critical to your success. Your brand symbolizes your product or service. One of the biggest challenges businesses face is to attract the attention of potential customers. A recognizable brand triggers people’s memories and gives you top-of-mind awareness. When potential customers are ready to buy, your business will be one of the brands that they will think of.
#5 Deliver on Your Promise
People say that everything you do is either a relationship builder or a relationship destroyer. What you say on your website is your promise. If you promise to deliver in 3 to 4 business days, make sure you do. It’s better to exceed your customer’s expectations than to over-promise. The same thing goes for trust. People like to buy from people they trust. As you build your reputation, ask your customers for testimonials that you can post on your website.