Ever since Seth Godin turned the marketing world on its head with the concept of ‘permission marketing’, the idea of attracting customer’s attention by developing a strong relationship and offering genuine value has gained momentum to the point where it now makes up the foundation of a web business’s marketing strategy. The great thing about using inbound marketing as your primary marketing strategy is that it’s win-win – your customers win by receiving quality information, added value and entertainment, while your business wins by keeping costs down, building up a reputation organically and continually expanding the amount of magnetic content on your site. Of course, although you can keep costs down, you have to put in twice as much effort to make sure that your communication really stands out from the pack, and that’s why today we’ll be looking at some of the new techniques and trends inbound marketing has to offer, to keep your strategy fresh and your audience engaged!
Author: Jacob Dawson
Jacob E. Dawson is an entrepreneur and inbound-marketing consultant with a passion for creating value! He works with Delivery Hero. Follow Jacob on twitter @jacobedawson and on Google+.