Any digital marketer will tell you that the average conversion rates they get from websites hovers between 2 to 6% across the board. Of course there are outliers at both ends of the spectrum, however, that’s the ballpark in which most websites operate. So what do the high performing outliers do that sets them apart from the average Joes?
In two words, inbound marketing. A sound inbound marketing strategy can double average conversion rates for websites from 6% to 12%, according to research from HubSpot.
Continue reading “How Convincing Content Can Get Your Customers to Buy”
It’s not over, when it’s over,” they say.
Just writing up awesome content and publishing on your blog isn’t enough. There’s a lot more that has to go on after publishing. Sharing on your social networks, reaching out to influencers to let them know that they’ve been mentioned in your post, and a lot of those other things you do to push your own content are basic essentials, and you’re probably already doing these.
But then, there’s a lot more that ought to be done. There’s just too much content out there and you’ll now need to do keep doing more just to be seen, heard, and read.
Continue reading “Re-Thinking Your After Blogging To-Do List”
Once upon a time, all that a business had to do was to produce. Customers were called “consumers” then. Today, that term just won’t apply. No one consumes anything. Before customers patronize, they wield a huge list of expectations that businesses have to match up to.
Continue reading “6 Specific Reasons You Ought to Blog – Nothing Else Will Do!”