Vernessa Taylor – Keep Up With The Web

Podcasting: Because Your Audience Wants To Hear From You

Podcasting is the natural next step in relationship building. They know and trust your voice. They feel like they already know you. Knowing that your audience, your target market, and your clients truly want to hear from you is the most compelling reason to get started with your own podcast.

They know and trust your voice. They feel like they already know you. Your podcast is just the natural next step in your ongoing relationship.

You already have at least two-thirds of the structure you need: your blog, your audience. The other third would be your email autoresponder series. Podcasting is the natural next step in building relationships online and offline.

But we’re getting ahead of ourselves!

Radio Tales

When is the last time you listened to the radio, as in AM/FM? This morning? Last week?

Personally, I don’t listen to AM/FM radio much these days at all. But it so happened that I was visiting a friend on a Sunday morning and she had her radio tuned to her favorite weekly old-time gospel program. What struck me was the line-up of songs: they didn’t appeal to me in the least but it got me to thinking about how the radio station chose the songs to play.

They play what the people want to hear.
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What’s Better Than Blog Updates? Autoresponder Series That Rock!

Are you creating permanent marketing assets that can be used over and over again? How many sales do you make from people who subscribe to blog updates?

Bloggers are writers and, therefore, uniquely qualified to craft engaging autoresponder series for themselves and clients.

Do your clients a huge favor by helping them create strong, meaningful email marketing materials and steering them away from “just blog updates.”

They are filling the seats. Hanging on every word that proceedeth from your lips (err, pen). Because you’re sending them an autoresponder series that rocks, not just ‘blog updates’. Right?

Is your email marketing audience looking for blog updates or informative autoresponder series?

Email Marketing: It’s The People That Matter

We’re almost at the close of 2014. We’re looking forward to filling our calendars with engagements for 2015. Some of us are in the midst of mobile marketing for the holidays or thinking about how to incorporate responsive email design in the coming year.

All those activities are worthwhile but totally worthless unless you add major value to those outgoing emails.
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Security on My Mind: How To Successfully Evaluate and Protect Your Online Technology Assets

Website security is a big problem. The evil surrounding us is baffling and seemingly indiscriminate.

The numbers show dire consequences for businesses that fail to put preventive measures in place. But you don’t have to be a sideline victim.

It’s time to adopt an offensive stance to protect online technology assets (like your business website). Empower yourself with information and proactive strategies.

Website Owners Unite! It’s time to take up an offensive position that keeps our online technology assets in tip-top shape.

It's Time to Protect Your Website Technology Assets by Vernessa Taylor on KeepUpWithTheWeb.com — It’s Time to Protect Your Website Technology Assets by Vernessa Taylor on KeepUpWithTheWeb.com

Security on My Mind

I’ll be listening to what you have to say and I’ll try to gear my posts to what you want/need to hear.” — Sherryl Perry, from her About Me page

I enjoy interacting with the community here at Keep Up With The Web. When I re-visited Sherryl’s about page, the quote above struck me as appropos to what I wanted to write about and share with fellow entrepreneurs here, mainly because it falls into the “what you want/need to hear” to keep your hard work and hard-earned dollars from being taken from you by nefarious, badly behaving others out on the world wide web. The focus today is to help you evaluate and protect your online technology assets, especially those that impact your internet business activities.

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Speed Up Holiday Shopping With Mobile Point of Sale

The holiday season is here and shoppers want modern point-of-sale technology to speed them through the showroom and the checkout lines. Are retailers and small businesses living up to customer expectations?

Showroom Shoppers Whip Out Mobile Devices to Complete Sales

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