Is American Idol really a talent search or has it turned into a popularity contest? At the end, when the season 10 winner is announced will the most talented and promising singer of the season emerge or will we be left with the most popular singer standing? Last night, as I was watching to see who emerged as the final two, Ryan Seacrest announced “Over 95 million votes”, “Biggest non-finale number in our history”, “15 Million more than last year’s final show”. Were those really impressive numbers or reality TV spin? What is actually being measured here? What are the odds that this year’s American Idol winner will actually go on to achieve mega-star status? Continue reading “Can Bloggers Learn a Lesson From Watching American Idol?”
Knowing who your customer is and how your product or service meets their needs is absolutely critical to being successful in any business. (There’s really no way to get around this.) You need a focused marketing strategy and you cannot do this unless you know who your niche target customer is. Blogging is a great way to drive traffic to your website and to engage your current and potential customers. So, how do you find new topics to write about that will make your readers come back for more?
WordPress is not just for blogs any more. It is a powerful CMS (Content Management System) that be used to build websites. My question to you today is: “Should the home page of your website be a blog?”
Ever wonder why some blogs and websites grab your attention more than others? What is it that makes a website pass that 3-second-rule that I often talk about? If you have your choice of getting the same information from two different blogs, which one do you usually go back to? It may be that you have made a social connection with that person but there has to be an underlying reason why you stopped and paid attention to their website in the first place.
This post may seem very basic for those of you who are experienced at blogging and maintaining a website but I’ve been surfing a lot lately and I’ve come across several blogs and websites that could use a few tips on optimizing photos and graphics for the web. So for those of you who are ready to hit that back button, stick around and add your 2-cents. What are your best tips? Where do you get your photos for your blog?
Your blog is a website. There’s nothing special or magical about it. The same basics for good website design apply. You need to drive traffic to your blog just as you would if you had a website for your business that didn’t include a blog. The main difference is that with a blog, each post needs to function as a home page. So, here are 4 simple steps to treating each one of your blog posts as if they were the home page of your site.
This week someone left a comment about wanting to add a blog to an ecommerce site. He recognized that it would be a great way to help drive traffic to his website but he didn’t know what to blog about. His perception was that “it is so hard to build a blog for niche ecommerce sites.”
For a day and a half, I’ve been meaning to sit down and write/post a new article. I’ve been struggling between catching up on my “social networking” and sitting down and writing. It’s like the cartoon with the little devil on one shoulder and an angel on the other. My top “priority” (and I use the term loosely because priorities shouldn’t be ignored) has been to write an article. After all, one of my weekly objectives is to post new content (preferably early in the week). Continue reading “Are You Struggling With Writing Your Next Blog Post?”
We all know that Google Analytics gives us access to a wealth of information about our website traffic. You can find out not only how many website visitors you have but when they came, what content they looked at, how long they stayed and what page they exited from (along with much more valuable information). One of the statistics that I keep a close eye on is referring sites (under traffic sources). Continue reading “How Google Analytics Introduced Me to Social Media Today”
Time for another collaborative effort folks! This time it’s a free eBook that represents the contributions of 31 bloggers. Hats off to Michelle Welch (find her on twitter @NewBizBlogger) for organizing this effort. Unlike my last collaboration, the “2011 Internet Business Ideas Book”, this book is completely free. Simply click on the download link below. There’s no opt-in and no strings attached. This project contains contributions from some of the best bloggers that I know.