As 2011 comes to an end, I want to thank everyone who has taken the time from their busy lives to help make Keep Up With the Web a place where we can all learn from each other. I truly appreciate the conversations that we’ve had and I look forward to continuing to help each other grow our businesses, engage our readers and website visitors and reach our individual goals.
Are you a business owner or entrepreneur? Do you have a business plan? Have you documented your processes and procedures? How about backups and a disaster recovery plan? Even if you’re a one-person shop operating out of a home office, these are issues that anyone who is running a business (either brick and mortar or online) needs to address. Because, what if something did happen to you and you needed someone to step in and run your business for you?
Considering only 27% of netizens speak English (and the vast majority of those speak it as a second language), taking your brand global is a very wise move. There’s a huge multilingual market out there waiting for brands that speak directly to them. In fact, 85% of internet users say that they are more likely to purchase something if the product information is in their mother-tongue (Common Sense Advisory).
It’s no secret that the official launch of the CommentLuv Premium (CLP) WordPress Plugin is today. If you read any blogs or are on any of the social media sites, you can’t avoid hearing about CLP, how great it is etc. Personally, I like it. In my most recent article, “Will CommentLuv Premium Make Your Blogging Life Easier?”, I discussed some of the reasons why. But is it right for you? Well that depends. How do you think you’d benefit from using the premium version of CommentLuv?
As small business owners and entrepreneurs, it’s easy to continue on day-to-day doing what is working now. We track what we’re doing, eliminate what’s not working and follow ideas from other businesses. I personally spend a lot of time reading other blogs, following tutorials and implementing tested and proven strategies. When was the last time I was truly innovative? When did I go with my gut and implement a change to my business based on my own original thought processes and gut instinct? When did you?
Google created a bit of a media frenzy when they first launched Google+. They limited the number of invitations that they sent out. They also limited the amount of bandwidth that they made available. Getting an invitation wasn’t a guarantee that you’d be able to actually get in immediately. (I had images of trying to enter an exclusive nightclub and not being able to get past the bouncer.) Was this part of their plan to generate buzz and anticipation? Some of my favorite bloggers were tweeting and posting on Facebook that they were in and were offering invitations. It certainly appears to me that it was an effective marketing campaign.
Need a blog? Need a website? Why? What are you planning to do with it? Are you selling something? Do you hope to make money through affiliate programs or Google AdSense ads? Do you have an existing business and need an online presence? Building a website should be done strategically – (unless you have time and money to “burn”). If you’re serious about your business or being an entrepreneur, you need to think and act strategically.