Do you feel like I do, that search Engine Optimization (SEO) has always been a bit of a mystery? For years, we’ve been taught that keywords, quality backlinks and “great” content will drive traffic to your site.
But Google seems to be constantly changing the rules on us. Now we need to learn more about semantics. Semantic search isn’t new; it’s just become more important.
This is a complex topic, but in this post I’ll briefly define semantic search and its key elements: structured data markup and rich snippets. Continue reading “Are You Confused by Google Semantics? SEO Tips You Need.”
Once upon a time, all that a business had to do was to produce. Customers were called “consumers” then. Today, that term just won’t apply. No one consumes anything. Before customers patronize, they wield a huge list of expectations that businesses have to match up to.
Continue reading “6 Specific Reasons You Ought to Blog – Nothing Else Will Do!”
These days, how your company stores and transfers data is as important as what kinds of software you rely on to get the job done. Depending on what kind of company you run and how you prefer to format your office, there are several data storage solutions that work great on their own and in conjunction with one another. Consider these options for your company’s information storage and transfer needs. Continue reading “4 Data Storage Solutions to Consider for Your Business”
You need a finger on the pulse of what’s being said about you. Today, that goes deeper than setting Google Alerts for your company. Between Facebook, Twitter, Google Alerts and Analytics, you can accumulate a lot of data very quickly. Since Facebook’s addition of hashtags to their engine, search has become a valid method of seeing what is publicly said about you. Business pages also come with insights that help show you the demographics of who is reading your material and opportunities for you to grow that readership. All of these changes or tools give you a space to glance at your efforts and process your work. If you spend too much time chasing down your data, you end up in a constant state of scrutiny, unable to actually launch a new campaign.
Continue reading “Managing the Reputation of Your Business”
Social media has become incredibly popular. Many people have accounts on sites like Facebook, Twitter, Google Plus, or LinkedIn, and many share information, photos, and other things with their friends through these sites. But they may not realize how much they’re sharing or that strangers can access some of this information. In fact, some people never think to apply some of the basics of online identity theft prevention to their social media posts and profiles. It’s important to realize that, even if you have restricted your posts to certain people, it may be possible that others can see and access some of your information and use it to steal your identity.
Continue reading “Ways of Protecting Your ID on Social Media”
In part 1 of this article, I covered paid search and comparison shopping engines. Now that we’ve conquered the pay-per-click universe, let’s move on to the owned or earned forms of marketing an eCommerce site: SEO and social media!
Continue reading “4 eCommerce Marketing Channels You Should Use – Part 2”
I can’t tell you how frequently I hear things like “I can’t afford pay-per-click” or “Social media doesn’t work.” These business owners have done some light experimentation with the channel and formed an opinion that is now used as a blanket for all forms of pay-per-click or social media. What I wanted to cover in this article is not just that each of these channels have viable marketing merit to them, but a little bit of how to make that channel work for you.
More important than the list of tips I give throughout the article is the thought process I’ll try to describe for each channel. Marketing is not following a list of tips, it is learning a thought process that allows you to analyze and adapt. So, without further adieu, let’s analyze and adapt!
Continue reading “4 eCommerce Marketing Channels You Should Use – Part 1”
It’s a frustrating situation when a company has created a mobile site or an app that ends up causing more of a struggle than if you were to use the regular website. Let’s take a look at the differences between these two types of website designs, and when one might work better than the oth Continue reading “Responsive Design or Mobile Site? Which is Best For You?”
Years ago, talking robots and computers astounded the imaginations of our grandparents and parents. Jump ahead into the 21st Century where technology is advancing so quickly, it’s hard to keep up with all the new must-have gadgets. What can techno geeks and consumers expect to see in the near future? Here, we look at 10 devices to wow you.
Continue reading “Top 10 of the Most Interesting New Technologies”
Tablets are computers, but they work a lot differently than the standard desktops and laptops everyone is used to. This means web designers need to build in accommodations for mobile users, whether this is a separate mobile website or an app. Take a look at these six ways that tablet computing influences web design and how you can plan for it.
Continue reading “6 Ways Tablet Computing Influences Web Design”