Social entrepreneurs occupy a middle ground between non-profit aspirations, and for-profit accountability. As such, their design needs aren’t met by either a traditional business template, or a site built for an entirely donation-based model. Designing a site for social entrepreneurship should hybridize the best of both worlds; here are a few tips to make it happen.
Continue reading “Design Tips for Social Entrepreneurs – 5 Ways to Maximize your Impact”
Guest blogging is one of the essential parts of a link building strategy. It helps us obtain high quality relevant links to our website which can help increase PR (page rank), link popularity and boost website traffic. Guest blogging has also been an alternative to article marketing. Since article directories were severely hit by Google’s Panda algorithm, article marketing is no longer recommended. However, when it comes to link value, article marketing could still give you some traffic once in a while.
Continue reading “3 Things to Avoid When Guest Blogging”
A Fan Gate is essentially a filtering tool to ensure that different content is visible to different users, depending upon whether they have Liked a Page or not. In fact, the name itself is suggestive of the function. It is a barrier, to go beyond which, a user has to fulfill some criterion; in this case, Liking the Page. Therefore, a Fan Gate enables those who have ‘Liked’ a Page to see all its content, while those who have not, see only part of it. Continue reading “How to Use Facebook Fan Gate to Get New Likes”
If you follow SEO, you know that it’s a constantly evolving discipline. One of the latest trends in SEO is social media and it is becoming a larger and larger influence on your search engine results. To properly cover how SEO is being influenced by social media, we have to break it up into two parts: Direct and indirect influences. A direct influence would be something that Google actively uses to rank your site or effects how your site is displayed in search engine rankings. An indirect influence would be something that benefits your site, but not directly through Google’s algorithms. Let’s take a look at how to use social to benefit your SEO.
Continue reading “SEO Gets Social | How to Use Social to Get More out of Search”
Ever since Seth Godin turned the marketing world on its head with the concept of ‘permission marketing’, the idea of attracting customer’s attention by developing a strong relationship and offering genuine value has gained momentum to the point where it now makes up the foundation of a web business’s marketing strategy. The great thing about using inbound marketing as your primary marketing strategy is that it’s win-win – your customers win by receiving quality information, added value and entertainment, while your business wins by keeping costs down, building up a reputation organically and continually expanding the amount of magnetic content on your site. Of course, although you can keep costs down, you have to put in twice as much effort to make sure that your communication really stands out from the pack, and that’s why today we’ll be looking at some of the new techniques and trends inbound marketing has to offer, to keep your strategy fresh and your audience engaged!
In The Ultimate Guide to Generating Backlinks, Part 1, we discussed the different options you have when planning a backlinking strategy and I showed you how to find and evaluate websites where you can submit guest blog posts. However, that is only half of the equation. The other half lies in writing valuable content and appropriate anchor text.
Continue reading “The Ultimate Guide to Generating Backlinks – Part 2”
Whether you own a non-profit organization, e-commerce business, or simply an informational blog, search engine optimization (SEO) will play a vital role in the success of your website. There are several elements involved in SEO, but one key element many people need help with is backlinking. The Ultimate Guide to Generating Backlinks, Part 1 explains the different options for backlinking, how to search for blogs that allow guest posts, and determining what sites are worthwhile based on Google PageRank.
Continue reading “The Ultimate Guide to Generating Backlinks – Part 1”
The interaction between webmasters and visitors or readers in a website is often used as a gauge for the quality of a website and its writers or content contributors. The most telling indication of interactivity is the number of comments a website gets for its articles. Continue reading “Encourage Reader Interaction On Your Blog & Reap Numerous Benefits”
Pinterest has been a hot topic lately, and with social media outlets skyrocketing, small businesses owners have begun looking into utilizing the Pinterest platform to increase profitability and drive traffic back to their sites. These same tactics can be employed by small business owners looking to sell their businesses, though there are a few things to think through before diving in completely.
Continue reading “Piquing Interest with Pinterest: Selling your Small Business”
More than almost anyone else, entrepreneurs have to be quick; you have to be able to seize opportunities while they last, adopt innovative practices, and stay aware of the competition in a way that long-established businesses don’t. With that in mind, your smartphone can be one of the most effective productivity tools at your disposal, keeping you connected to the needs of your business wherever you go. Here are some of the essentials.
Continue reading “5 Essential Apps for Entrepreneurs”
