Let’s face it; start-ups need all the help they can get. It is never easy to start a business, and there are always a thousand and one things to worry about. But the biggest concern of any new company is finding customers and clients. So the aim is to maximize exposure, tap into new markets, and appeal to a diverse crowd. Geo-targeting is a powerful web strategy for doing just that.
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Welcome back to our virtual dojo where you can learn how to be a Ninja when it comes to understanding Google analytics! If you read through part one, you’ve already installed the analytics code on your website, established some landmarks, and know a bit more about supermarkets. You have already gathered some great data and now know your best landing pages and how much time people are spending on your site.
Continue reading “Why You Should Be Your Own Google Analytics Ninja, and 4 Steps To Do It: Part 2”
So, now you’ve made the move. You took a leap of faith and now your company is fully operational on the Internet. The meaning of “operational” may vary according to your business model and your exact product/service, of course. For instance, if you were running a brick-and-mortar supermarket, being operational would mean nothing more than having merchandise, a few staff members and open doors. It would be enough to do business, right? Continue reading “Why You Should Be Your Own Google Analytics Ninja and 4 Steps To Do It – Part 1”
Recently, it seems that almost every company, small business and even individuals are making use of that ever-elusive, intangible, yet so important, “cloud”. Even Hewlett Packard is jumping on board (perhaps rather unsuccessfully as one of their rep’s intelligently stated, “we’re doing that cloud thing”), but is it right for you? Hopefully you’ve done a little more homework than HP and you’re wondering if cloud computing will beneficial or detrimental to your needs. You might be a little reticent into making the switch, “My client’s intimate account details could be exposed!” or, “there’s just too many risks!” Hopefully some of the information in this article can help answer some of these concerns. Continue reading “Is Cloud Computing Safe for Your Business?”
Google+ has emerged as a very popular social networking medium. Although it hasn’t replaced some other popular mediums such as Facebook or Twitter yet, it has its own charm and share of audience who enjoy the platform. However, most people are not familiar with Google Plus. So let’s check out some basic tips to increase your number of followers for those who are new to this platform!
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Online marketing has turned out to be the most talked-about trend in the online community. Indeed, there’s just so many ideas out there that you can pick up and use in your marketing campaigns. But the question is, are you really sure that you’ll get a profound impact that will boost your business? Continue reading “Content Writing: The Most Formidable Online Marketing Strategy”
The world of advertising used to revolve around print media and television commercials. The advancements made in computer technology and the Internet has given businesses a new, powerful tool to get the word out – emails. Creating a targeted email marketing campaign with ‘gotcha’ style takes practice and planning.
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This is a guest post by Steven Papas.
People will always pay more in time to be entertained. The entertainment feature of social networking sites is in those fun words and creative pictures. Playing by this rule has pushed many businesses and brands to the limelight. Why write about your environment, what you saw on a vacation or how that last weekend seminar went, when you can take a few shots with your Smartphone and share them with your social media audience? If you appreciate online images, so will your audience.
Continue reading “How To Gain More Social Media Audience Through Photo Sharing”
The term “SEO” may sound foreign to many startup merchants, but understanding what it is and how it works can make your e-commerce business boom. Short for search engine optimization, SEO helps your website rank higher in search engine results, get more visitors, and ultimately boost your revenue.
Continue reading “Top 8 White Hat SEO Tips for E-Commerce Websites”
As a small business owner, and user of social media, you’ve come across articles where a major corporation is unveiling their new logo to the world. They do it in hopes to gather interest and excitement. One great example of a successful launch was last year’s Starbucks rebranding. I wouldn’t even really call it a rebranding as much as a facelift.
Continue reading “Do You Have to Be Starbucks to Need a Logo?”