Marketing – Keep Up With The Web

Podcasting: Because Your Audience Wants To Hear From You

Podcasting is the natural next step in relationship building. They know and trust your voice. They feel like they already know you. Knowing that your audience, your target market, and your clients truly want to hear from you is the most compelling reason to get started with your own podcast.

They know and trust your voice. They feel like they already know you. Your podcast is just the natural next step in your ongoing relationship.

You already have at least two-thirds of the structure you need: your blog, your audience. The other third would be your email autoresponder series. Podcasting is the natural next step in building relationships online and offline.

But we’re getting ahead of ourselves!

Radio Tales

When is the last time you listened to the radio, as in AM/FM? This morning? Last week?

Personally, I don’t listen to AM/FM radio much these days at all. But it so happened that I was visiting a friend on a Sunday morning and she had her radio tuned to her favorite weekly old-time gospel program. What struck me was the line-up of songs: they didn’t appeal to me in the least but it got me to thinking about how the radio station chose the songs to play.

They play what the people want to hear.
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People Will Buy From You When They Understand What Business You’re Really In!

Are you confused and wondering why people aren’t buying more from you?

After all, you have a great product or service that everyone needs or wants! But for some reason they are not coming to your website to buy from you or to contact you for a call or meeting.

When you follow-up with people do you get pleasantries and are asked to email or call them and when you do all you get is silence on a routine basis?

The cause may be revealing and the solution easier than you may think.

I don’t know about you, but whenever I meet someone for the first time at a networking event, in the line at the store or even on the airplane I’m often asked; “What do you do?”

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Does Your Content Marketing Strategy Stand a Chance? – #FridayFinds

If there’s really 27,000,0000 pieces of content being created daily, why would someone go to your blog? How can you write blog posts that make people subscribe to your content and share it? Of all the content marketing tools available to you, where do you start? In this week’s #FridayFinds, let’s take a look at what content marketing involves, how to write a post that will stand out and 48 tools that can help you get your content seen and shared.

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5 Tips to Develop a Successful Email Marketing Campaign

The world of advertising used to revolve around print media and television commercials. The advancements made in computer technology and the Internet has given businesses a new, powerful tool to get the word out – emails. Creating a targeted email marketing campaign with ‘gotcha’ style takes practice and planning.

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The 2012 Reader’s Choice Award for Best Marketing Strategy Blog

The 2012 Marketing Sherpa Reader’s Choice Awards were announced last week. Blog readers were asked to nominate their favorite blogs in thirteen different categories. After a list of the most-nominated blogs was compiled, the Marketing Sherpa audience voted. I am pleased to announce that the winner of the “Best Marketing Strategy Blog” category is Susan Oakes from M4BMarketing.com. Many of you may already know Susan. She’s a regular reader and often adds to the conversation here in the comments. Susan graciously agreed to an interview which I share here:

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What is Your Marketing Message?

“Don’t try to be all things to all people.” – I’m sure that’s a recommendation that you’ve heard before. It’s good advice. If you are trying to meet the needs of a broad spectrum of customers, you may end up being so generic that you’re not meeting the specific needs of any one target group. Focusing on (and thoroughly understanding) a specific niche target market enables you to develop an effective marketing message that will resonate with your target customer. Continue reading “What is Your Marketing Message?”

Who’s Your Customer?

Whether you’re starting a new business or growing an existing one, you need to know who is going to buy your “stuff”. (Stuff can be a product or a service. It can be something uniquely yours or something you’re selling for someone else.) Who will buy it? Who is your target customer?

As you identify who your target customer is, think about how they will benefit from what you’re selling. Is your customer a consumer or a business? (If you think it’s both, you may want to concentrate on one or the other and then branch out later because they’re 2 different customers and you’ll need different strategies to reach them.) Bottom-line… it’s critical to your success to understand who your customers are and why they would want to buy from you (and not one of the thousands of other businesses on the web).

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