Staying on top of SEO techniques and methods means you have to pay close attention to Google. The new Google Authorship markup is the new kid in town when it comes to on-site optimization. Google Authorship connects all of the articles you have published on the internet which gives you clout as an author but it does more than that.
This is a guest post by Stuart McHenry.
Staying on top of SEO techniques and methods means you have to pay close attention to Google. The new Google Authorship markup is the new kid in town when it comes to on-site optimization. Google Authorship connects all of the articles you have published on the internet which gives you clout as an author but it does more than that. Continue reading “What Google Authorship Means for SEO”
I think it’s fair to say that many bloggers don’t bother so much about SEO. I don’t blame people for not wanting to learn this ever changing and pretty complicated subject. I mean, why would you want ongoing targeted traffic that’s much more likely to bring paying customers?
Continue reading “SEO Should Be A Habit Not A Headache”
The term “SEO” may sound foreign to many startup merchants, but understanding what it is and how it works can make your e-commerce business boom. Short for search engine optimization, SEO helps your website rank higher in search engine results, get more visitors, and ultimately boost your revenue.
Continue reading “Top 8 White Hat SEO Tips for E-Commerce Websites”
Lately, I’ve noticed that a lot of people are referring to themselves as “marketers”. This term is showing up all the time in tweets, blog posts, comments and in social media profiles. Whereas I used to read a lot about “marketing”, the trend these days seems to be to use the term marketers. Have you noticed it? Have you wondered what the buzz is all about?
Continue reading “Marketer vs Marketing: What Difference Does a Keyword Make?”
Last week, I received a phone call from a reporter for the Harrisburg Pennsylvania newspaper, The Patriot-News. He was looking for an “expert” on using online petitions to impact change on big business and he wanted to interview me. My first thought was how did he find me and my second thought was that I had just published my blog post “What Impact does Social Media Have on Businesses?” Hmmmm…. I must have optimized that post well.
Continue reading “Thanks to SEO a Newspaper Reporter in Pennsylvania Found my Blog”
There’s lots of information about SEO (Search Engine Optimization) available and there are many SEO professionals and companies that you can hire. There are also some very basic steps that you can take on your own. It starts with knowing who your target customer/client is and how they search for you online.
Continue reading “4 SEO Tips to Optimize your WordPress Blog”
I taught a class over the weekend called “Marketing Websites & Blogs on a Shoestring”. (Yes, I’m aware that a blog is a website but not everyone is clear on that. So, to reach the most people and also include both keywords, I chose to call it that.) In class, I covered several topics including showing up in the free organic searches as well as a quick overview of PPC (Pay-Per-Click) advertising with Google AdWords and a very brief overview of using Google Analytics to track what is working for you and what isn’t.