Connect Your Social Media Sites to your Website Using Bing Webmaster Tools

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This November, Bing announced that they have added the “Connected Pages” feature to Bing Webmaster Tools. What this means is that you can now claim your social media site pages (such as Facebook, Google+, LinkedIn, Pinterest and Twitter) and connect them to the websites that you own or control. This additional data will appear in your Bing Webmaster Tools dashboard and it will provide more insight to help you with your SEO and social media strategies.

Why Would You Want to Connect Your Social Media Accounts in Bing?

That’s a good question and I’d be interested in hearing from those of you who are already using this new feature. (I’m connecting my pages in Bing Webmaster Tools as I write this post.) From the information that I’ve found, some of the additional insight that you will gain from this data is:

  • What keywords are driving traffic to your Facebook page?
  • Who’s linking to your Twitter page?

Which Social Media Sites Can You Connect?

Currently, you can connect pages from these social media sites:

  • Apple Store
  • Facebook
  • Google+
  • Google Play
  • Instagram
  • LinkedIn
  • MySpace
  • Pinterest
  • Twitter
  • YouTube
  • Windows Phone Store
  • Windows Store

How Do You Connect Your Social Media Pages to Your Website in Bing?

First question is, are you using Google Webmaster Tools, Bing Webmaster Tools or both? If you haven’t already set up your Bing Webmaster tools, visit the Bing Webmaster Getting Started Checklist page. (If you haven’t set up Google Webmaster tools, you can visit the Google Help Center to learn more.) Once you’ve set up and verified your site, you can connect your social media pages by:

  1. Click on “Configure My Site” (under “Dashboard”)
  2. Click on “Connected Pages”

Simply copy and paste the URLs of the social media pages that you want to connect to and click “VERIFY” at the bottom of the page. When I verified my pages, the site seemed to “hang” and after waiting a couple of minutes, I hit the refresh button on my Internet browser. For me, only three of the five pages that I submitted were verified. What had happened to me was that the URL for Twitter was incorrect (it had repeated the URL twice) and I needed to tweak the URL of my LinkedIn profile (/ Also, I had a lot of problems verifying my Facebook page. (I chose to connect my personal FB page rather than my business page.)

Note: According to Bing, it can take up to 72-hours for Bing Webmaster tools to populate the data from your Connected Pages.

Over To You:

What are your thoughts? Have you connected your social media pages to your website using Bing Webmaster Tools? (If so, we’d love to hear what sort of insights you are gathering.) Do you remember back in July of 2012 when Bing added the disavow tool to BWT? (At the time, Google hadn’t done this.) Do you think that it’s just a matter of time before GWT adds the ability to connect our social media pages to our sites?

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Author: Sherryl Perry

Welcome! If you're looking for help building an Internet presence that fits your needs and works for you, you're in the right place. I blog common sense articles about WordPress, social media and SEO. My goal is to help small business owners and entrepreneurs understand their core business. Together, we can develop and implement business strategies that make sense to you.

33 thoughts on “Connect Your Social Media Sites to your Website Using Bing Webmaster Tools”

  1. Hey Sherryl,

    I can’t remember who wrote about this sometime last year about we needed to connect to Bing so I went through the process and it wouldn’t acknowledge my blog. Yep, I did everything correctly, it’s not like I haven’t done the same thing when I connect Google Webmaster Tools but it would not accept my blog. I tried for about five days straight and finally gave up.

    Lisa had written about it too so I mentioned the problem to her as well but I never took the time to try it again. I think I was so disgusted with the whole process that I just wasn’t eager to give it a go again.

    I might write myself a note and try it again this weekend and see if for some reason it will take this time. I would love to use another search engine than just Google which is why I was eager to set that all up last year. Oh well, we’ll see how that goes now.

    Thanks for this reminder and I’ll let you know if it all works out.

    Adrienne recently posted..The Worlds Worst Blogging AdviceMy Profile

    1. Hi Adrienne,

      I ran into trouble connecting some of my sites and it took longer than I expected. Honestly, I haven’t checked recently to see if it made any difference but it certainly can’t hurt.

      Recently Bing announced their new “Rewards” program. So, now’s a good time to start searching with Bing. Did you receive an email from them to sign up?

      Good luck connecting your blog! I’m sure you’ve already tried this but (for the benefit of other readers here), sometimes deleting the cookie from the site you’re having issues with (in addition to dumping your cache) can work wonders.

      I hope you’re having a great weekend! We’re heading for Provincetown (at the tip of Cape Cod) tomorrow morning and we hope to go on a whale watch Sunday. I hope you’re enjoying your weekend too!

  2. Hi Sherryl,

    You have just inspired me! I am always forgetting about Bing! Now this is something I must do. I just wrote it on a post-it and stuck it on my desk.

    I can see the great value from this. Thanks so much for this information because I needed that push.

    donna merrill recently posted..Entrepreneurs Have Holidays TooMy Profile

    1. Hi Donna,
      I really need to go into my Analytics soon and check a few things. I know that Bing pales in comparison to Google in the number of searches that are performed but any free organic traffic is good to me.

      It’s been about six months since I connected my social media sites to my Bing webmaster tools. I should see if I notice any increased traffic but I don’t know if there’s a way to determine how I can measure the affect. (Ideas anyone?)

      As always, it’s great to see you here. Thanks for letting me know that this was info that you are going to act on.
      Sherryl Perry recently posted..What Blogging Tips Are You Missing?My Profile

  3. Hi Sherryl,

    I did a post on Bing Webmasters Tools not too long ago, so I did know about them, however, you did a nice job of explaining how to go about signing up ,etc. You are able to optimize for Yahoo, as well.

    I think that Google is sabotaging FB because they want Google+ to take it’s place. Just my opinion. 🙂

    Thanks for the info and I’m going to bookmark this page and share it.

    Geri Richmond

    1. Geri,
      Thanks for dropping by and letting us know that you use Bing Webmaster Tools too. Lately, I’ve been using Bing as my search engine. I like seeing different results from what Google wants me to see.

      I agree with you that Google would very much like to see Google+ replace Facebook. I’m not convinced that they’re sabotaging FB though. I think FB is shooting themselves in the foot by limiting our reach unless we’re willing to promote our updates. I’ve heard of very few bloggers who have found it cost effective to pay FB to promote their posts.
      Sherryl Perry recently posted..What is Your Favorite WordPress Plugin? #FridayFindsMy Profile

  4. I kind of got used to Google Analytics and it’s easy Api for coding, but what i hate most about Google Analytics is that the most researched Keywords driving organic traffic is always “no-set” or “not determined” this piss me off like hell.

    Thank you Sherryl for highlighting the Bing options i will definitely give it a try in hope they do show all keywords and not restrict the main keywords which are driving the best organic traffic!
    because if they also don’t then it would be useless to switch, that’s the only thing i care about, Bing only makes up roughly 2% of overall visits to my sites. so if not I’d rather stay with Google!
    Many thanks and Happy new year!
    Mitch recently posted..Free CV Builder, Free Resume Builder, cv templatesMy Profile

    1. Hi Mitch,
      Thanks for letting me know that you found my article helpful. I agree with you about Google Analytics and keyword research. I’ll be keeping an eye out for low cost methods of doing keyword research. I think that info would be helpful to all of us.

      My traffic from Bing is roughly 3%. I can’t tell yet if it’s increasing because organic search traffic to my site always drops in December. Next month, I’ll compare November to January to get a better snapshot.
      Sherryl Perry recently posted..Building Your Personal Brand OnlineMy Profile

  5. Hi Sherryl

    I had no idea that Bing had added the “Connected Pages” feature.

    I haven’t logged into my Bing Webmaster Tools account in ages. I’m going to do that after I’ve commented and update all of my social media accounts.

    My Facebook Page has taken a hit over the past few weeks and barely anyone is shown my updates any more. Maybe this will help me to find a way to turn that around.

    Thank you for sharing!

    Have a great week.

    Tim Bonner recently posted..Blogging Tips Shared: Pramod ChoudhariMy Profile

    1. Tim,
      I hope GWT sheds some light on your Facebook page. I’ve just about given up on mine and I’m concentrating on sharing posts on my personal FB page. It seems to me that unless I’m willing to pay to promote it that very few people see my posts. I’d be interested in knowing if you can successfully turn it around.

      You have a great week too!

  6. Hi Sherryl,

    I think this feature is important and it must be used. Everything that can help you find out more about who visits your site is important. You take data from Google, from Bing and from everywhere you can, compare them and you will be closer to the truth than when you use only one source of data (Google for example).

    I think it is just a matter of time until Google will catch up with Bing. They spy each other’s moves and Google knows: any mistake they made will be used by Bing to their advantage.

    It is strange that the verification process creates problems. However, with Facebook there is no surprise. They seem to dislike anything that is not Facebook or does not belong to Facebook. 🙂

    By the way Sherryl, do you know you are one of the best 12? Check it out.

    Have a wonderful week
    silviu recently posted..Exceptional Bloggers and their Wonderful HeartsMy Profile

    1. You raise a good point about compiling data from multiple sources Silviu. The verification process was quirky but all ended well (for me at least). That’s true about Facebook. 🙂

      I did visit your blog when I saw your post on Twitter and I saw that you included me! Thanks so much. I shared it where I could.

  7. Interesting idea Sherryl
    I wonder where this will take us in the end.
    google is starting to reduce the amount of info we are getting, and Bing is trying to increase. Perhaps they are trying to steal the Google cusotmers?
    who knows, but at least we are benefiting.
    I don’t really spend much time on Bing, but it should be great to see the extra data!
    thanks for the info
    Ashley @ madlemmings recently posted..Market Samurai Review – Get on page one of GoogleMy Profile

    1. Ashley,
      I think a lot of Google customers would switch to Bing if their needs were met. I find myself using Bing more for searches lately and I started getting a decent amount of organic traffic from them once I started taking them a little more seriously.

      I agree with you that we are benefiting from this. I don’t know if Google would have created their disavow tool if Bing hadn’t taken the lead.

      Thanks for dropping by and adding to the conversation. I hope you’ve had a good week.
      Sherryl Perry recently posted..Is Cloud Storage Part of Your Disaster Recovery Plan?My Profile

  8. Hi Sherryl !

    This is an interesting idea Microsoft came up with ..i use Bing webmaster tools everyday but i never knew that such tool do exist in the set of tools bing webmaster tools provide 😀 . I will log into my bing account right now and connect all my social profiles using that tool . Thanks for making me aware of this and have a great week ahead !


  9. Hi Sherryl,

    This is very interesting indeed 🙂

    Honestly speaking, I did hear about all of this when it came out in November and even bookmarked the post where I’d read it on, but never really got down to doing it as I was rushed for some work as my Dad was visiting us those days. So, this is a great reminder for me to get to it right away.

    Yes, one can certainly connect the main social media sites, though which one is better the FB profile or business page might still be a problem for me to decide.

    Thanks for sharing. Have a nice week ahead 🙂
    Harleena Singh recently posted..Do Miracles Happen in Real LifeMy Profile

    1. Harleena,
      There’s so much to do that it’s easy to lose track. I had not heard about this until the day that I wrote this post and I immediately set mine up so that I wouldn’t forget to do it. 🙂

      Harleena, I’m not sure now (can’t remember) but I think I set up both my personal and business FB pages.

      As always, thanks for dropping by and you have a nice week too!
      Sherryl Perry recently posted..3 Tips for Building Awareness & Getting Your Website on TrackMy Profile

  10. This certainly looks interesting 😀

    I haven’t setup Bing webmaster tools for my blog yet. I am off to do it now (frankly, it’s not on my list. I thought I had wrote it down earlier. So, thank you for the reminder, Sherryl :D).

    I am always looking for different ways to record and collect data – particularly relating to my social media account (using various tools to do it is time consuming, as I have to login to each and analyze it manually). Hopefully, Bing webmaster tools will be able to help me on this.

    Anyways, thank you for sharing this, Sherryl 🙂 Appreciate it! Hope you are enjoying your weekend.

    1. Thanks for letting me know that you found my post helpful Jeevan. Bing just recently announced being able to connect your social pages. So, now is a good time to get started with it.

  11. This is really good information. I am going to look into connecting my various pages to Bing. It’s a tool I am now just starting to understand. These added features are even more of a reason to add Bing to my arsenal. Thanks for the heads up.
    Susan Cooper recently posted..Pea and Cheese Salad: RecipeMy Profile

    1. Hi Susan,
      Thanks for letting me know that you found my post valuable. This has only been available since the 18th of November. I was a little surprised that I hadn’t heard of it earlier but I think we’re still going to be ahead of a lot of people to do this.

      Have a wonderful weekend!

  12. I have been using the service and Bing Webmaster Tools and it does provide I think a whole new way of thinking your online presence and how everything ties in together.

  13. Good idea.

    But as with everything that involves Microsoft it was a headache. Can’t even claim my sites without using Excel that I don’t have since I don’t use Microsoft documents. So I decided to forget about Bing. When will Microsoft stop hardselling their products? No wonder we all prefer Google.
    Catarina recently posted..Are you a disruptive innovator?My Profile

    1. Catarina,
      I verified my site with Bing so long ago that I didn’t remember how I did it. I just checked Bing’s site and one of the options is to download a “BingSiteAuth.xml” file and then upload it to your site. I believe that’s how I did it. (You don’t see need Excel to do this.) This is a very similar process to how Google handles verification also. I know I’ve gone through a similar process for Google products such as analytics.

      If you need help, let me know.

  14. What a surprising post, Sherryl – thanks for this. I had no idea i could link my social media profiles to bing webmaster tools.

    I have heard of bing web,aster tools but i figured if i am using google webmaster tools, why i would need bing as well? well, apparently i do. Too late here to try and follow the steos now but i sure will tomorrow. Super cool, thanks again!
    Diana recently posted..Asking for the Order – What Is Your Takeaway?My Profile

    1. Diana,
      You’re welcome. Thanks for letting me know that you found my post valuable.

      This was announced on the Bing Webmaster blog on November 18th but I honestly didn’t learn about it myself until two days ago. There is so much to keep up with!

      I just checked my analytics and Bing is now in my top five sources of referral traffic and it’s growing each month. So, it doesn’t hurt to try. Good luck with it!

      1. Following your example, i too just checked my GA – i am embarrased to say Bing is my 17th source of traffic (so small that it’s not wroth mentioning it at all!). we are besties with big G though – so not to worry.

        as for your post and how useful it is – i did it, followed the steps you gave. Since i had not verified bing webmaster tools before, and since i saw some excel elated complaints in the comments – you don’t need excel to verify. the process is _exactly_ the same as with google webmaster tools – you can verify either by downloading and uploading a xml file, OR adding a meta tag to your default page. Easy peasy.

        About adding social media pages – i too got hanging – been hanging for 5 minutes now so i suppose i will interrupt the process like you did and additionally verify whatever didn’t get verified the first time.

        Super thanks for this post, Sherryl – let’s see now how Bing’s organic search traffic will start growing in my GA LOL
        Diana recently posted..6 Time Management Tips – Effective ImmediatelyMy Profile

  15. Sherryl — I have not connected my social media pages to Bing. I assume if you “verify” your pages then Bing is more likely to send traffic your way. I just went to Bing and did their test comparing Bing and Google results for five key words. Google won but Bing certainly did a solid job.

    1. Jeannette,
      Bing ranks as my 5th source of referral traffic and it’s slowly growing. I admit that I don’t pay enough attention to it. When I connected my social pages, I realized that I hadn’t resubmitted my xml sitemap to Bing since October. I need to get better at that.

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