Are you looking for a marketing strategy for your E-Book? Did you see the viral video about overusing hashtags or would you like to learn more on how to effectively use them? Did you hear about the training that Google is offering on Google Analytics or get a chance to read Kristi Hines’ article on KissMetrics about referral paths (in Google Analytics)? Learn more about all of these in this week’s #FridayFinds series.
Is Amazon the Best Way to Promote your E-Book?
There are lots of articles written on how to promote E-books and I honestly was not looking for this post when I came across it but the title Why My E-Book Release Had Greater Success Without Amazon by Stephanie Chandler on OpenForum.com caught my eye. (Stephanie has authored nine books, has been featured on Entrepreneur, Business Week and Wired Magazine and is a blogger for Forbes.)
Stephanie talks about Amazon’s Kindle Direct Publishing (KDP) program which, although free to enroll, “still comes with a cost”. That cost is exclusive distribution rights for at least 90-days. Rather than simply telling us what not to do, Stephanie goes on to share her marketing strategy with us. Her plan makes sense to me and I’ve bookmarked this one. (As always, I look forward to hearing your thoughts in the comments.)
Should You be Using Hashtags?
A couple of weeks ago in my #FridayFinds series, I shared a funny YouTube video about overusing hashtags. The video is entitled “#Hashtag” with Jimmy Fallon & Justin Timberlake and if you haven’t had a chance to see it yet, I think you’ll enjoy it.
Meanwhile, overusing hashtags can be a real turnoff and in a study conducted by EdgeRankChecker.com, the results indicated that using hashtags on Facebook posts can actually decrease engagement. (The EdgeRankChecker study is worth linking to again.)
- This week, I came across The Beginner’s Guide to the Hashtag by Rebecca Hiscott on Mashable.com. With about 12k shares already, this is sure to be a resource that anyone who uses social media will want to read. The bullet-points from this share include:
- What characters are supported in hashtags?
- Which of the major social media platforms allow hashtags?
- What other uses are there for hashtags besides organizing tweets?
- How do major brands (like Coca Cola) use hashtags to promote events and campaigns?
- What are some “best-practices” when it comes to hashtags?
Interested in Free Analytics Training by Google?
Thanks to Ashley Faulkes of MadLemmings.com for this week’s SEO find, Google Analytics Academy – Become a Guru. This free online training course opened on October 8th and it ends on October 30th, 2013 at 11:59 PDT. (After completing the final assessment of the course with a score of 80% or better, you will have access to a certificate of completion but you must save or print it before the course ends on the 30th.)
To get a brief overview of this course check out this video:
Want to Learn about Referral Paths in Google Analytics?
One of my favorite bloggers to follow is Kristi Hines (who tweets under the username @Kikolani). One of the things that I like the most about Kristi’s writing style is that she can make something complicated sound simpler. This week, Kristi published What You Can Learn from Referral Paths in Google Analytics on KissMetrics.com.
In her article, Kristi explains:
- What referral paths are
- Why to use referral paths rather than UTM Parameters
- Twitter referrals
- Pinterest referrals
- Google Images
- Social Networking votes (like Digg and Reddit)
- Other referral paths to investigate
Over to You:
Have you launched an eBook campaign on Kindle or using another strategy? Did you find the beginner’s hashtag guide helpful? Did you sign up for the Google Analytics course or find Kristi’s article on referral paths helpful? As always, please feel free to share your thoughts and ideas in the comment section below.