Did you hear about the recent motion that Google filed in the U.S. District Court regarding the privacy (or lack thereof) of Gmail? Have you noticed links in your Facebook News Feed that are accompanied by a “like” button? Are you interested in a handy glossary that explains some of the most widely used SEO terminology or learning about some of the best SEO tools and resources that are available? To learn more, check out this week’s post in my #FridayFinds series and be sure to share your views in the comment section.
Don’t Expect Your Gmail to Be Private:
Recently, I published an article about Facebook Graph Search Privacy Concerns. Now, this week I came across the article GOOGLE: If You Send To Gmail, You Have ‘No Legitimate Expectation Of Privacy’. In Paul Szoldra’s article on SFGate.com, he reports that last month, Google filed a motion in the U.S. District Court requesting the dismissal of a class action suit. In the filing, Google claims:
“Just as a sender of a letter to a business colleague cannot be surprised that the recipient’s assistant opens the letter, people who use web-based email today cannot be surprised if their emails are processed by the recipient’s [email provider] in the course of delivery. Indeed, ‘a person has no legitimate expectation of privacy in information he voluntarily turns over to third parties.’” (Motion to dismiss, Page 19)
John M. Simpson, director of the Consumer Watchdog’s Privacy Project, summed up his views when he said:
“People should take them at their word; if you care about your email correspondents’ privacy don’t use Gmail.”
Speaking of Facebook . . . What Are They up to Now?
Have you noticed links in your Facebook News Feed that include the opportunity to “like” a page? Facebook is testing a new way to promote brands. As of today, this feature has not been released to all users but it promises to be an opportunity for brands to increase the number of followers they have.
I haven’t read much on this latest update but you can learn a little more by reading Lauren Mobertz’s post Rumor: Facebook Promoting Brand Pages in Shared Links on Dashburst.com.
Alt-Text, Author Rank, Metadata, XML Sitemaps and More:
Do you know what a Canonical URL is? How about the definition of Everflux or what SERP stands for? Here’s a really simple SEO Training Glossary posted by WebsiteMagazine.com that may shed some light on some of the most common SEO jargon.
Are You Looking for Free SEO Tools?
Earlier this week, I tweeted The 100 Best Free SEO Tools & Resources for Every Challenge by Cyrus-Shepard on Moz.com. This is a resource that you’re going to want to bookmark for future reference. Not only does Cyrus list all of the tools alphabetically (with a brief description) but he has included an interactive graphic too! Just click on one of the categories (for example keyword research or link building) and you’ll be presented with the tools that match your interest.
Note: The majority of the tools are free but some also offer a premium version and 5 in this list are free trials.
Over to You:
What are your thoughts? Does Google’s lack of respect for your privacy concern you? Will their recent actions make you think differently about using Gmail? Have you seen the new “likes” in your Facebook News Feed? As always, please feel free to share your take on any of my finds this week.