This week’s post in the weekly “Friday Finds” series highlights: Google Author Rank, Digg’s RSS Reader, Hashtags, Pinterest and Matt Cutts’ answer to the question of whether the use of stock vs. original photography affects Google Page Rank. Do you know the difference between Author Rank and Authorship? Do you have a good substitution for Google Reader? Would you like a resource for finding #hashtags? Should you be more active on Pinterest? Here are some great resources and please feel free to share your thoughts, reactions and ideas in the comment section.
What is Google Author Rank?
Ana Hoffman (@AnaTrafficCafe) recently blogged that she’s already begun working on her 6-year old daughter’s Google Author Rank. In her article, Google Author Rank: Are You Too Late?, Ana does an excellent job of sharing some background info on what Author Rank is. She also explains the difference between Author Rank and Google Authorship. Plus, she highlights the importance of optimizing your Google+ profile to pass authority in the form of PageRank.
Personally, I this article is a must read for anyone who is interested in improving their SEO. A bonus is the Matt Cutts video discussing Google Authorship that’s embedded in her post. BTW – If you’re interested, here’s a how-to post on setting up your Google Authorship and rel=“Author” that I wrote a while back.
Digg’s RSS Reader
For those of you who still need an RSS reader to replace Google Reader (which is being retired July 1st of this year), Digg’s RSS Reader Will Be Available by June 26. Lauren Mobertz’s article sheds some insight into how Digg developed their new reader with input from over 18,000 users who beta tested it during the product development phase. The Digg RSS Reader is intended to be a freemium product – meaning that a basic version will be available for free with versions that include more advanced features being offered for a fee.
The Buzz about #HashTags
Last week, I shared links two articles with you about hashtags. This week, I found an excellent article by Carolyn Nicander Mohr (@WonderOfTech). Check out Tag! You’re It! All About #Hashtags for some tips on using hashtags. Carolyn includes a list of services that help bloggers find popular hashtags to use. Don’t miss watching the video of Saul Fleischmann showing how the #RiteTag service works. (I’ve already requested my invitation to try out the beta version.)
Should You be Using Pinterest?
According to a new study by Piqora (formerly Pinfluencer), a pin on Pinterst can last thousands of times longer than the average tweet or Facebook share. Check out Why the half-life of a Pinterest pin is thousands of times longer than a tweet or Facebook post by John Koetiser (@johnkoetsier) for some interesting stats and some reasons why we may need to take a closer look at this social networking site. One of the examples that John includes in his article is Sephora who reports that their “Pinterest followers spend 15 times more than their Facebook fans”.
Do Original or Stock Photos Effect on Google Page Rankings?
One of the questions that Matt Cutts recently answered in a Google Webmaster Help video is “Does using stock photos on your pages have a negative effect on rankings?” His answer is that, to the best of his knowledge, it doesn’t really make a difference.
However, he does go on to say that the origin of a photo is “a great suggestion for a future signal that we can look at in terms of search quality”.
Over to You
What are your thoughts about Google Author Rank? Is your Google+ profile optimized? Are you spending more time on Google+ lately? (I am and I’m also rethinking my position on the Google+ Commenting system. You can expect to see it here soon.)
I know that several readers here are active on Pinterest. Were you surprised by the data that supports the half-life of a Pinterest Pin? What about hashtags, Digg’s new RSS Reader and stock photos? Please feel free to weigh in on any one (or all) of the topics. It’s always good to hear from each other and have a discussion.