This week’s #FridayFinds introduces a viral video on the use (or should I say overuse) of #hashtags. I’ve also included a link to a study on the effect of using hashtags on Facebook. Did you know that using hashtags in your Facebook posts could actually decrease engagement? I’ve also shared a link to a great article on choosing a social networking site, a free guide to CRO (Conversion Rate Optimization) and some tips on Pinterest. I hope you find some useful information here.
Do You Use (or Overuse) Hashtags?
In case you haven’t seen it yet, Jimmy Fallon and Justin Timberlake have a very funny YouTube video that has gone viral. If you could use a good laugh, watch “#Hashtag” with Jimmy Fallon & Justin Timberlake.
For a more serious look on whether using hashtags as part of your marketing plan, read New Study: Facebook Hashtags Decrease Engagement by Allyson Kapin on FrogLoop.com. Allyson cites a study conducted by EdgeRankChecker.com that casts an interesting light on how ineffective Facebook #hashtags really are.
Two interesting findings in the study are:
- On Twitter, a hashtag could double the likelihood of being ReTweeted.
- Hashtags on Facebook posts decreased engagement.
Which Social Media Network should You be on?
We’ve had several discussions here on how many social networks a blogger should participate on and which sites we would see the best ROI on. This week, I came across Choosing The Right Social Media Platform For Your Business – Facebook, Plus, Twitter or Linkedin? by Neil Cavanagh on Tim-Bonner.com. Neil starts his article by asking the question, “What are you trying to achieve?” Neil then goes on to talk about the big four, Facebook, Twitter, Google+ and LinkedIn. In my opion, this is one of the better articles that I’ve read on this topic and it’s stimulated an interesting conversation in the comment section too.
Should You be Using Pinterest?
Personally, other than pinning interesting infographics (created by others), I don’t spend much time on Pinterest. For me, it’s not the best use of my time and I haven’t discovered a way to use it strategically. However, it’s definitely of value especially if you’re targeting women and you have a product/service that can be communicated visually.
For those of you who use Pinterest (or are considering it), check out 10 Best Pinterest Practices by Sunny Rodriguez on JeffBullas.com. Interestingly enough, Sunny mentions using hashtags on Pinterest too.
CRO (Conversion Rate Optimization):
Recently, in my #FridayFinds post, I shared a link to a free landing page conversion course that a lot of people appreciated. This week, I discovered The Beginner’s Guide to CRO from Qualaroo.com. This beginners guide to Conversion Rate Optimization includes 12 chapters and is chock full of information. I think it’s going to be a resource that many of you will want to bookmark and come back to. (I know I will.)
Over to You:
What are your thoughts about hashtags? Do you have a good understanding of conversion rate optimization? As always, feel free to share your thoughts with us.
On a personal note, my father-in-law passed away this week. So, this post is a little later than usual and I haven’t been visiting as many blogs as I’d like too. Thanks to all of you for your support.