Are you using images and video to promote your products? Most e-commerce merchants are aware of Pinterest but have you heard of Amazon Collections? Do you know what a Pinterest “rich” pin is? How can you use a 6-second Twitter Vine video or a 15- second Instagram video to communicate your brand? Check out this week’s #FridayFinds for a quick recap and links to four articles for more insight.
Amazon Collections: Is this the new Pinterest?
Recently, Amazon.com quietly released a new service (similar to Pinterest) called Amazon Collections. Similar to the “pin” button in Pinterest, Amazon now offers a “collect” button which Amazon users can use to tag products in 1 of these 3 categories: “My Style,” “Want List,” and “Possibilities.”. Users can access collections from their account menu at the top of the page.
So, how are Amazon Collections different from Pinterest pins? Allison Howen addresses this question in her article Pin-Off: Amazon Collections Vs. Pinterest on WebsiteMagazine.com. If you’re a merchant who already has a presence on Amazon, you’ll probably want to read this article yourself. For those of you who like bullet points, here are the highlights:
- Pinterest users can add content to their boards using a “pin” bookmark button or a Chrome extension. (Website owners can add a “Pin-It” widget to their site.)
- Amazon Collections offers a “collect” browser button. (Not all product pages have the Collections button yet.)
- Pinterest lets users connect their Twitter and Facebook accounts, making it a social network.
- While Amazon allows users to view what other consumers like, there isn’t a way (yet) to see what your friends are liking and sharing.
- Pinterest already has offerings for merchants like analytics and Pinterest “rich pins”. (So far available for movies, products and recipes.)
- Amazon is already the most popular Internet marketplace and shoppers are sure to find the “Collect” button to be a handy tool. (What impact will this have on holiday shopping?)
What are Pinterest Rich Pins?
Okay, until I started writing this post, I didn’t know what rich-pins were. That is until I did a little research and came across Kristi Hines’ excellent article How to Use Pinterest Rich Pins: What Marketers Need to Know on SocialMediaExaminer.com.
Kristi’s article is chock full of information. Bottom-line, “rich” pins include additional information such as pricing and direct links to product pages. (Brands such as Home Depot, Walmart and Target use them.)
Are you Promoting Products with Twitter Vine or Instagram?
In early June 2013, Twitter made a Vine app available to Android users. (When it was initially launched, it was only available for the iPhone and iPod touch.) For those of you aren’t familiar with Vine, check out Lauren Mobertz’s post Vine Facts: When Do People Use Vine? on DashBurst.com. Lauren includes lot of facts including:
- There are over 13 milliion Vine users now.
- The hour between 10 and 11am is when most Vines are sent.
- 3 out of 5 of the most retweeted Vines are by musicians.
FYI: Lauren’s post includes an infographic from BuzzFork.com.
Not to be left out of the video sharing arena, Instagram introduced video to their users in June 2013. So, how can brands effectively use 15-second videos (or 6-seconds on Vine)? Check out 9 Instagram Video Strategies (another WebsiteMagazine.com article by Allison Howen) for inspiration. Actually, Allison shares 9 strategies but the best part may be the 13 video examples that she uses to illustrate them.
Over to You:
The Twitter Vine app allows 6-seconds of video and Instagram allows 15-seconds. Yet, both of these applications can be very effective marketing tools. Do you share images and video to promote products? As always, please share your thoughts and experiences in the comments.