Let’s face it; start-ups need all the help they can get. It is never easy to start a business, and there are always a thousand and one things to worry about. But the biggest concern of any new company is finding customers and clients. So the aim is to maximize exposure, tap into new markets, and appeal to a diverse crowd. Geo-targeting is a powerful web strategy for doing just that.
What Is Geo-Targeting?
Geo-targeting is a web marketing strategy that tailors site content to the user based on his or her location. It works by recognizing the user’s IP address and automatically loads the site according to a format that corresponds to the country it originates from. If you’ve ever noticed how Google’ results are always relevant to the city you are in, and sometimes even appear in the language of the country you are visiting, then you’re already familiar with geo-targeting and some of its many benefits.
Top 5 Business Benefits
1. Better User Experience
If your site automatically loads in a customer’s native language and displays their preferred currency, they are much more likely to stay and learn more about your business. Geo-targeting also helps you sell better by allowing you to appeal to certain basic cultural trends and preferences.
2. Higher Conversion Rate
Geo-targeting increases sales conversions, plain and simple. It enables better marketing and generates greater appeal. Capitalize by creating locally relevant offers and keep visitors informed about deals and promotions in their area.
3. More Wows
Not only can geo-targeting alter the text content of your site, but it can also be used to modify the entire aesthetic. Wow customers by appealing to their unique cultural and visual preferences. Japanese, for example, is not oriented for right to left reading, so you’ll probably need to redesign several elements of the site to seamlessly accommodate the language change. You also might benefit by having a look at local architectural and artistic trends when designing layouts for foreign customers.
4. Image Building
Customers appreciate the small service that an internationally accommodating and multilingual site offers them. It demonstrates that your business is professional, thorough, and far-reaching. Geo-targeting helps you make a great first impression.
5. Customer Insights
When your site implements geo-targeting, it is important to monitor and tweak your content based upon the results you get. Perhaps you’ll find that a majority of your Japanese customers are actually English speakers or that customers in certain areas prefer to do business in a different currency than the one you expected. Not only will you fine-tune your sight, you will also learn a great deal about your customer base.
For companies looking to establish widespread appeal, the one-size-fits-all approach simply isn’t adequate. A sales strategy that targets specific demographics is much more effective and efficient. Geo-targeting is an inexpensive solution that can pay off enormously. Experiment with it on your site and you’ll soon see that the results speak for themselves.
If you’re already well versed in the art of geo-targeting, then how has it benefited your business, and what tips do you have for others? What other brands have you seen making the most out of this powerful tool? If you haven’t used geo-targeting yet, do you think it’s time to give it a try?