Fall 2011 Internet Marketing Classes
Where: Learning Connection, 201 Wayland Avenue Providence, RI 02906, 401-274-9330
Building a Website – Should You Blog?
Blogging is a great way to drive traffic to a new or existing website. Today, many websites are being built with WordPress blogging software. Whether you intend to build your own site, use a free website builder or hire a professional, it pays to understand what’s involved. Learn tips on domain names, hosting and the advantages of CMS over HTML. Having a basic understanding of alt-tags, hyperlinks and keywords will enable you to write website content that is search engine friendly as well as engaging to your target customers.
Saturday 10/15/11 – 9:00 am to 11:00 am | Fee: $39 Non-members – $29 Members | Click here to reserve your spot.
How to Get Website Visitors & Keep Them
You have approximately 3-seconds to capture the attention of a website visitor. Getting your website found can be a challenge. Learn how to drive potential customers to your website and how to keep them there long enough to respond to your call-to-action. Get a basic understanding of the importance of keywords and backlinks. Learn how to use free tools like Google Analytics which will give you critical information such as: how people are finding your site, what keywords they’re searching on and the average time website visitors spend on your site.
Saturday 10/15/11 – Noon to 2:00 pm | Fee: $39 Non-members – $29 Members | Click here to reserve your spot.
Building Your Brand on Social Networks
Do you have a social-networking strategy? Do you know who your niche-target customer is and where to find them? Creating an online strategy can play a critical role in having a successful website. Learn about building awareness of your website/blog and reinforcing your brand online. Facebook, Twitter, LinkedIn, YouTube…there are so many opportunities to network online. We’ll also take a quick look at using Google Analytics to determine where your referral traffic is coming from.
Saturday 10/29/11 – 9:00 am to 11:00 am | Fee: $39 Non-members – $29 Members | Click here to reserve your spot.
Marketing Websites/Blogs on a Shoestring
Learn low-cost and free ways to build awareness and drive traffic to your website/blog. Topics include: 1) optimizing your site with keyword rich content, alt-tags and properly optimized photos, graphics and descriptions; 2) building awareness through social networking; 3) PPC (Pay-Per-Click) advertising using Google AdWords. We’ll also talk about landing pages and micro-sites as well as a quick introduction into Google Webmaster Tools and Google Analytics.
Saturday 10/29/11 – Noon to 2:00 pm | Fee: $39 Non-members – $29 Members | Click here to reserve your spot.
Questions? Please either Please either use this contact form, call me at (508)821-6300 or send an email to me at Sherryl [at] keepupwiththeweb [dot] com. Thanks. I hope you can make a class. 1-on-1 coaching is also available.