Over the past year, Matt Cutts (head of Google’s Webspam team) has been fielding questions about guest blogging and whether or not it hurts or helps with SEO. Well, it’s January 2014 and yesterday Matt Cutts made it very clear (on his blog) that if you’re guest blogging to gain links stop.
Matt Cutts on Guest Blogging in 2012:
In his October 2012 GoogleWebmaster Help video, What is Google’s view on guest blogging for links?, Matt started out stating that there are a couple of ways to interpret guest blogging.
One way to look at guest blogging is the high quality guest posts that provide value. The other way to look at guest blogging is when it’s taken to “extremes”. For example, some guest bloggers offer the same article to multiple outlets or they “spin” an article. Other “authors” outsource the writing of the article to non-experts and then insert their affiliate links.
The take-away from Matt’s 2012 video is that, generally, we should be happy to publish high-quality articles from guest bloggers while avoiding guest articles that are of lower quality intended strictly to generate backlinks.
Matt Cutts on Guest Blogging in 2014:
To quote Matt from his blog post on January 20th 2014:
So stick a fork in it: guest blogging is done; it’s just gotten too spammy. In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a linkbuilding strategy.
For those of you who are interested in reading more on Matt’s recent blog post, check out Matt Cutts: “Stick A Fork In It, Guest Blogging Is Done” by Matt McGee on SearchEngineLand.com or you can weigh in on the discussion on Search Engine Land’s Google+ page.
Over to You:
What are your thoughts about guest blogging? Do you have any existing guest posts that contain affiliate links from guest bloggers? If so, have you tagged them with the no-follow attribute? Do you guest blog?
Update: Matt Cutts, stirred up the Internet with his blog post titled “Stick A Fork In It, Guest Blogging Is Done”. Since then, he’s changed the title to “The decay and fall of guest blogging for SEO”. The original title definitely got people talking! (Testimony to a good headline, I’d say.)