Looking for low-cost ways to drive traffic to your website? Establish an online presence, build awareness and make connections – basically the same methods that entrepreneurs and businesses have been using to promote their products and services for years. In addition to networking on the Internet by participating in forum groups, message boards and social networking sites, you can also comment on blogs. There are even online communities for people who are serious about commenting. One of the more popular ones (and the one that I’m a member of) is the ComLuv network. CommentLuv is a “plugin”/program that works with blogs. When a member of the ComLuv network comments on a blog that is running the CommentLuv plugin, in addition to their comment, a link to one of their blog posts will be included. This is a wonderful opportunity for a blogger to get a “backlink” (link back to your blog/website). Thousands of blogs have installed this simple plugin. In addition to building awareness, useful and constructive comments can help to build a reputation too.
Today I read the blog post “The Internet Time Machine: Can You Predict What People Will Be Searching For?” The title hooked me from the start. Time machine? (Visions from the original “Star Trek” TV show started dancing through my head.) Predicting what people will be searching on? – I need to know that. Turns out, the link immediately redirected me from the blogger’s website to a page on another site. I landed on a page with basically two items – an embedded video and an offer for a free report (in exchange for my email address).
Since I had gotten that far, I started watching the video completely expecting to give it the obligatory 3-seconds before I closed the browser window and went back to what I was doing. Well, he (the man in the video) captured my interest almost immediately. The video actually engaged me. Rather than just another talking-head, he was standing in front of a large TV/monitor interacting with his presentation on their niche marketing software.
So, what’s the lesson here? Let’s ask ourselves a couple of questions.
How did the original blogger benefit from sending me to someone else’s blog?
- Writing an insightful review of another website, helps build her reputation of being an authority/resource for bloggers.
- Including screenshots and links to the training videos(from the Internet Time Machine website), provides something of value to her readers.
- Linking directly to the website that she’s reviewing, builds good will with that company.
- Linking to another website is an important part of an overall SEO (Search Engine Optimization) strategy. (Search engines love good links.)
How did I benefit from her sending me to someone else’s blog?
- I got inspiration to write this blog post (that I hope you found interesting).
- By linking to her post in this article, I’m a step closer to developing a (potentially valuable) online relationship.
- I’m now aware of a new niche-marketing software that I can point my readers to (if I think they would benefit from it) and training videos that I can link to when I write about blogging.
- By commenting on her post, I have another valuable backlink to one of my posts (because we both use CommentLuv).
I hope this article has got you thinking about the benefits of getting involved online by commenting on blogs. Do you comment on blogs? What have been your experiences with commenting? I’d love to hear from you.