Where do you spend the bulk of your time on social media? I’m sure your answer depends on why you’re there. Let’s face it, social media can be a huge time waster and if we’re not careful, we can quickly lose track of whether or not we’re achieving our social media goals. (You are tracking your social media goals right?) So, which social networking sites should you be on? Well, if one of the ways that you define your target customer is by gender, you may want to take a quick look at this infographic:
How Men and Women Spend their Time on Social Media:
Thanks to InternetServiceProviders.com for compiling this infographic with data that they compiled from: PewStates.org (the Pew Research Center is a subsidiary of this organization), PoetsAndQuants.com, NYTimes.com and NCES.ed.gov.
Bullet Points from the Infographic:
- Every month, users spend an average of 405 minutes on Facebook compared to 3 minutes on Google+.
- Each month, 40 more million women than men visit Twitter.
- On Facebook, 62% of the sharing is done by women.
- On Pinterest, 70% of the users are females.
- On Google+, 64% of the users are males.
- 20% of online adults use LinkedIn with males slightly edging out women at 54%. (Of all LI users, only 1 in 10 use the paid version.)
- There are approximately 280 million active YouTube accounts with men spending an hour a week on YouTube (on average).
Do any of these statistics surprise you? Which of the social media sites are you the most active on? Why do you feel that site is a good fit for you? My main goal for networking online is to build awareness and to cultivate mutually beneficial relationships. So, while I maintain an active presence on most of the major sites, I tend to use Twitter, Facebook, Google+ and Pinterest for sharing content while I spend the bulk of my time on LinkedIn. What are your thoughts?