If you want your business website to flourish, at some stage you will probably get involved in search engine optimization. Also known by its acronym, SEO, search engine optimization involves strategies to attract the attention of search engines. These include using keywords, building up back links and posting fresh, relevant, unique and high-quality content. All of these things are simple but not easy. They take time and effort. This leads people to try and find short-cuts. With all the SEO strategies and tactics available, there are a number of things you need to stay away from completely.