As a marketing strategist with a digital focus, I’ve spent a lot of time analyzing, tweaking, testing, and generally thinking about landing pages. The topic of conversion optimization is one that’s been widely written about and discussed. And yet, I continue to see landing pages from businesses that are falling short in critical—and familiar—ways.
Continue reading “Less Obvious Landing Page Conversion Killers”
You’ve heard me talk about the 3-second rule before. When someone visits your website, you have about 3 seconds to convince them that they’re in the right place. That’s it. If they searched on baby buggy bumpers and clicked on a link to your site, they better immediately see something about baby buggy bumpers or they’re out of there. If they land on a site and are so overwhelmed by links to Google Adsense ads and affiliate marketing programs, they’re probably out of there too. (I would be.)
Continue reading “Can Someone Tell What Your Website/Blog Is About In 3 Seconds?”
Your blog is a website. There’s nothing special or magical about it. The same basics for good website design apply. You need to drive traffic to your blog just as you would if you had a website for your business that didn’t include a blog. The main difference is that with a blog, each post needs to function as a home page. So, here are 4 simple steps to treating each one of your blog posts as if they were the home page of your site.
