Tag: content marketing

How Convincing Content Can Get Your Customers to Buy

Share Button

Any digital marketer will tell you that the average conversion rates they get from websites hovers between 2 to 6% across the board. Of course there are outliers at both ends of the spectrum, however, that’s the ballpark in which most websites operate. So what do the high performing outliers do that sets them apart from the average Joes?

In two words, inbound marketing. A sound inbound marketing strategy can double average conversion rates for websites from 6% to 12%, according to research from HubSpot.

Continue reading “How Convincing Content Can Get Your Customers to Buy”

Share Button

Twitter, Content Marketing and Social Media Resources #FridayFinds

Share Button

I can’t think of a better way to kick off my 2015 #FridayFinds series than to take a close look at an in-depth study of the drivers behind Twitter, the most shared content marketing articles of 2014 and some highly recommended social media marketing tips and tools. I’m sure you’ll find many of these resources valuable in the year ahead.

Continue reading “Twitter, Content Marketing and Social Media Resources #FridayFinds”

Share Button

Who Do You Listen to When Influential Bloggers Don’t Agree? #FridayFinds

Share Button

Have you heard that Chris Brogan is shutting down the comments on his blog? It seems that the dust has barely settled since CopyBlogger closed their comments. So, that debate will be stirred up again. (Mark Schaeffer is weighing in on this one too.) Speaking of debates, did you read Dan Shure’s views on the importance of comments to a blog success? And then read Marcus Sheridan’s opposing view?

Last week, we discussed how emotional headlines gain more shares (and took a look at a tool to analyze them).  This week, we’ll take another look at more analysis of effective headlines. We’ll also take a look at another epic post by Adam Connell where he shares tips on successful blogging that doesn’t rely on driving more traffic. All this and more in this week’s #FridayFinds.

Continue reading “Who Do You Listen to When Influential Bloggers Don’t Agree? #FridayFinds”

Share Button

How Can you Improve Your Website Blog? #FridayFinds

Share Button

As a blogger, what would you prefer, lots of comments on your blog posts or lots of shares on social networking sites? Are you making one of the ten most common mistakes in blogging? Do you know what your EMV score is or use any of the 35 content marketing tools that I found on Clickz.com? Read this week’s #FridayFinds to hear about some blogging ideas that can help you increase engagement on your blog and drive more traffic to your site.

Continue reading “How Can you Improve Your Website Blog? #FridayFinds”

Share Button

Does Your Content Marketing Strategy Stand a Chance? – #FridayFinds

Share Button

If there’s really 27,000,0000 pieces of content being created daily, why would someone go to your blog? How can you write blog posts that make people subscribe to your content and share it? Of all the content marketing tools available to you, where do you start? In this week’s #FridayFinds, let’s take a look at what content marketing involves, how to write a post that will stand out and 48 tools that can help you get your content seen and shared.

Continue reading “Does Your Content Marketing Strategy Stand a Chance? – #FridayFinds”

Share Button

Managing the Reputation of Your Business

Share Button

You need a finger on the pulse of what’s being said about you. Today, that goes deeper than setting Google Alerts for your company. Between Facebook, Twitter, Google Alerts and Analytics, you can accumulate a lot of data very quickly. Since Facebook’s addition of hashtags to their engine, search has become a valid method of seeing what is publicly said about you. Business pages also come with insights that help show you the demographics of who is reading your material and opportunities for you to grow that readership. All of these changes or tools give you a space to glance at your efforts and process your work. If you spend too much time chasing down your data, you end up in a constant state of scrutiny, unable to actually launch a new campaign.

Continue reading “Managing the Reputation of Your Business”

Share Button