The holiday season is a great time to sell products and services. According to a survey conducted by the National Retail Federation, the average person will complete about 39.5% of their holiday shopping online. (up from 38.8% last year). Additionally, Shop.org, (the digital division of NRF), is forecasting that online holiday sales will increase between 13% and 15% to as much as $82 billion during the months of November and December. So what does that mean to online marketers? How can we make the most of our websites to gain a piece of this eCommerce?