In my last #FridayFinds post, we took a look at neuromarketing and how big companies use it to influence buyers. For those of you who may have missed that article, in neuromarketing, companies use medical technologies such as fMRIs (functional magnetic resonance imaging) and EEGs (electroencephalography) to study how our brains respond to marketing stimuli. In that article, I shared a bit of the history behind this field of marketing . (Remember the 2004 Pepsi Challenge?) We also took a look at how digital marketers are applying behavioral psychology into website design and how neuroscience can be used to increase conversion rates on our web pages. This week, let’s recap what we learned in my previous post, take a look at a SlideShare presentation by neuromarketer Jeph Maystruck and take a look at how conversion experts are using website forms to entice visitors to subscribe for email updates.
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