The world of advertising used to revolve around print media and television commercials. The advancements made in computer technology and the Internet has given businesses a new, powerful tool to get the word out – emails. Creating a targeted email marketing campaign with ‘gotcha’ style takes practice and planning.
When you send emails for your business, do you use an email address that includes your domain name? If not, you’re missing a branding opportunity.
Have you ever received an email from a business and noticed that it came from a personal email account? You know the ones that I’m talking about. Maybe it’s your local handyman or your nail salon. You’re expecting to see their business name but if they’re using a Gmail or an AOL account, what are they branding? Themselves? Google? AOL? Recently, I received an email from a new restaurant. I had subscribed to a newsletter that they had posted on their website – which means they have a website. So why was their email from an AOL account?
Want to drive more traffic to your blog/website? Want to reinforce your brand every time you leave a comment or ask a question? Want to link to other websites without driving your traffic elsewhere? Here are 4 simple steps that you can take. They won’t take much time and they’re all free. Most of these tips are covered in greater depth elsewhere on this blog but they’re all worth mentioning again.
In my last post “Will Documenting Something Now Save You Time Later?, I confessed to being a documentation junkie. Since I received more than a few comments that made me believe it was helpful, I started thinking about other ways this obsession with process, procedure and documenting might be of benefit to others. One of my blog readers asked about tips on organizing their computer files and someone that I often exchange emails with mentioned being overwhelmed by emails generated from a LinkedIn group. Both of these conversations prompted me to share a couple of ideas that work for me.