Are you looking to use social media more strategically? Do you know what your Facebook page looks like to other people or how to create a new graphic for your FB cover image? Want to use a more creative font for your WordPress website than the basic ones that are included in a standard WP installation? Find out more about these topics in this week’s #FridayFinds.
Did you know that a poorly designed website that causes “faulty redirects” and “smartphone-only” errors could potentially hurt you when it comes to where Google places your website in the search engine results? Are you aware of the recent changes to Facebook contests that could make it easier for you to run a contest or special promotion? Are you interested in what your Facebook EdgeRank is? Find out more about these topics and check out an article that highlights 7 impressive mobile website designs in this week’s #FridayFinds.
Is Google+ part of your social media strategy? Should it be? How are you dealing with Facebook ads? Have you reached the point where you want to install an ad blocker? This week in my #FridayFinds post, I share articles that address these issues and my final share is a link to a beginner’s guide for using Twitter.
Have you ever launched a website, new product or a service and not known how to start driving traffic to your website? It’s virtually impossible to establish a meaningful presence on all of the major social networking sites. The old adage, “You can’t be all things to all men” is true. It’s important to have a social media strategy that works for you. What we need to do is focus on where our target customers are and establish our presence there.
By the number of comments on my last post, “Google+ Social Network – Part of Your Business Strategy?”, I can see that love it or hate it, people are talking about Google Plus. Some bloggers are getting passionate about this topic and if you’re on any of the popular social networking sites like Twitter, Facebook or LinkedIn, you can’t avoid seeing post after post about it. What is it about Google+ that has everyone talking?
Google created a bit of a media frenzy when they first launched Google+. They limited the number of invitations that they sent out. They also limited the amount of bandwidth that they made available. Getting an invitation wasn’t a guarantee that you’d be able to actually get in immediately. (I had images of trying to enter an exclusive nightclub and not being able to get past the bouncer.) Was this part of their plan to generate buzz and anticipation? Some of my favorite bloggers were tweeting and posting on Facebook that they were in and were offering invitations. It certainly appears to me that it was an effective marketing campaign.
Those of us who are serious about our businesses have some sorts of plans. Whether it’s a formal business plan or notes written on a cocktail napkin, there’s an idea behind it. As our plans evolve and we start developing our strategy, we identify our niche target customer. Who’s going to buy our product or service? What are the benefits to them?
Stalking is a pretty strong word to use here but it’s not a bad idea to get on someone’s radar screen. All of us have stumbled upon someone who is making an impact online. Maybe they have a healthy number of quality followers. Perhaps their tweets are retweeted so much it makes you envious. Wouldn’t you just love to get on their radar screen?