With all the Google manual web spam actions and algorithmic penalties that have been going on in the past year, some bloggers are starting to shy away from SEO. After all, it’s very difficult for the layman to know what they should and should not be doing. Bloggers who seemed to be playing by the rules were suddenly hit by algorithm changes or (worse yet) slapped with manual web spam actions and de-indexed by Google. Many of us, (especially those of us who have either allowed do-follow CommentLuv links on our blog or left URLs on CommentLuv enabled sites) have been scrutinizing our sites for links that Google could deem “unnatural”. This week, in #FridayFinds, let’s take a look at some of the signals that Google looks for, how SEO tactics are changing, the changes to how post titles display in the SERPs and a sneak peek at Chrome Canary.
For years, link building has been a cornerstone of SEO. Webmasters have used links in blogrolls, anchor text, forum signatures, user profiles and comments (just to name a few). Linking strategies have ranged from building links naturally to buying links. While links to readers’ websites are tagged no-follow by default in WordPress, bloggers who use the CommentLuv plugin have the option of easily enabling the do-follow attribute on links left with comments. With all the attention that Google has been giving to “unnatural” links recently, what should we do? Should we contact webmasters and ask them to remove links to our site? Should we make all of the CommentLuv links on our site no-follow? Let’s take a look at this topic in this week’s #FridayFinds.
By now, I’m sure you’ve heard of the Heartbleed Bug and are in the process of taking steps to protect yourself. This is not a virus or malware but actually a security vulnerability that could potentially affect the majority of Internet users. Running around changing all of your passwords is actually not the recommended solution. So, this week in #FridayFinds, I’m sharing some resources that will give you more insight and links to what you should be doing to keep yourself safe. You’ll also find out about a new blogging resource that you may want to check out and a fun post on ten of the best viral videos online.
Have you heard about the most recent brute force attack on WordPress websites? Is your site protected against XMLRPC pingbacks? Do you have a security plugin installed and a system for creating unique secure passwords? Do you add increased functionality to your WordPress website using code snippets or use HTML code in text widgets? Find the answers to these questions in this week’s #FridayFinds.
Do you know how to exploit the landing pages search function of Google’s keyword planner tool? Did you know that using underscores in the URLs of your website pages (for example blog posts) could potentially be costing you search traffic? Interested in learning ways to drive traffic to your website that don’t involve SEO (Search Engine Optimization)? Find the answers to these three questions in this week’s #FridayFinds.
Establishing your online brand encompasses many things including your domain name, your logo, your website, your social media presence and even your email address. If you’ve been blogging for a while, you probably already have registered your Gravatar, have a branded email address and a social media user name. If you’re new to blogging, you may want to start with these 4 simple steps to reinforce your brand. In this week’s #FridayFinds, I’m sharing a tutorial on how to create a custom vanity URL, examples of branding on social media and an article on the importance of website design.
Plugins are programs (written in the PHP scripting language) that can add additional functionality to your WordPress website. Some plugins perform functions such as backups, caching and security. Others add special features like forms, image galleries, displaying related posts etc. Since plugins are basically a way of adding more code to your site, it’s understandable that a plugin can impact your site performance. In this week’s #FridayFinds, let’s take a look at why some WordPress plugins slow down your website, some highly recommended plugins and a simple alternative to adding a plugin for your social media follow buttons.
Have Facebook’s algorithm changes affected how many of your followers actually see your posts on your FB business page? If you’re not willing to pay Facebook to promote your posts, what’s your alternative strategy? (I’m spending more time on Google+.) In this week’s #FridayFinds, I share links to two articles that should get you thinking about Facebook business pages. As a bonus, I’ve also found a great article on how to insert widgets into your WordPress posts and pages to incorporate dynamic content (such as your Flickr and Instagram images).
Lately, I’ve been neglecting my #FridayFinds series where I highlight some of the blog posts that I have found to be interesting throughout the week. (Actually, it’s been closer to a month since I’ve written an article in this series.) So, even though it’s a Monday, without further ado, I bring to you some articles that I think may be of interest to you. My topics this week include sharing on Social Media, the WordPress page-theme plugin and an example of a website redesign for an interior designer.
Have you heard about the “Smart Marketer’s Landing Page Conversion Course” or read about how to take advantage of the latest changes to the most popular social networking sites? Would you like to read an article about “30 Free Directory Submission Sites With High PR”? They’re all included in this week’s post in my #FridayFinds series.