You’ve heard me talk about the 3-second rule before. When someone visits your website, you have about 3 seconds to convince them that they’re in the right place. That’s it. If they searched on baby buggy bumpers and clicked on a link to your site, they better immediately see something about baby buggy bumpers or they’re out of there. If they land on a site and are so overwhelmed by links to Google Adsense ads and affiliate marketing programs, they’re probably out of there too. (I would be.)
The original title for this post was going to be “Is Pay-Per-Click Advertising an Option if You Have a Zero Marketing Budget?” but let’s face it. . . if you really have a zero marketing budget, it may be time to sit back and look at your overall business plan. Is it time to switch gears? Should you temporarily put your idea on hold and make some cash to invest in your dream? Can you afford to continue promoting and marketing your business the same way you’ve been doing since you started? Is it time to try pay-per-click (PPC) ads?