Search Engine Optimization (SEO) can seem complicated and it can be overwhelming. If you don’t have the resources to hire a technical SEO specialist, do you have any chance of your website being returned in the organic search results? Should you even try to optimize your site for SEO or should you rely on providing quality content and promoting your website through social media?
I taught a class over the weekend called “Marketing Websites & Blogs on a Shoestring”. (Yes, I’m aware that a blog is a website but not everyone is clear on that. So, to reach the most people and also include both keywords, I chose to call it that.) In class, I covered several topics including showing up in the free organic searches as well as a quick overview of PPC (Pay-Per-Click) advertising with Google AdWords and a very brief overview of using Google Analytics to track what is working for you and what isn’t.