Hopefully, if you’re reading this, you haven’t been affected by the recent Google algorithm updates. Unfortuately, my site did fall victim to the recent updates. In May, I was hit by Penguin 2.0. In mid-June, I was hit by the spam query update and in late June, I was hit again by the massive update that was rolled out June 25th. I’m currently waiting for a response from the Google Webspam team regarding my Google Penalty Reconsideration Request. Meanwhile, what can you do to prevent this from happening to you?
This week’s “Friday Finds” highlights Matt Cutts’ recent announcement that Google will soon be releasing Penguin 2.0. In his video, Matt talks about Google looking closer at advertorials that violate Google’s quality guidelines. He also talks about new algorithm changes that attempt to detect links to “authority” sites and rank them higher in the SERPs. Another article that you may find interesting addresses speculation (among some SEO experts) that Google+ may come into play when it comes to detecting authority.