Last week, in my post Are You Ready for the Google Mobile Friendly Algorithm?, I shared resources about Google’s announcement that on April 21st, they plan on including mobile responsiveness as a ranking signal. This week, let’s take a closer look at what Google is really trying to achieve here and that is to focus on UX (user experience).
Well, (as I’m sure you know), once Google stated that this change “will have a significant impact in our search results”, the blogosphere went abuzz. Understandably, that sent a lot of us to test our sites using Google’s Mobile Friendly Test. People who were confident that their website looked great on mobile devices suddenly questioned whether they really were.