Do you feel like I do, that search Engine Optimization (SEO) has always been a bit of a mystery? For years, we’ve been taught that keywords, quality backlinks and “great” content will drive traffic to your site.
But Google seems to be constantly changing the rules on us. Now we need to learn more about semantics. Semantic search isn’t new; it’s just become more important.
This is a complex topic, but in this post I’ll briefly define semantic search and its key elements: structured data markup and rich snippets. Continue reading “Are You Confused by Google Semantics? SEO Tips You Need.”
Some SEO experts are recommending that we seriously consider using both Google and Bing Webmaster Tools to gain valuable insight into the factors that are contributing to our SEO success (or failure.) Both sets of tools include diagnostics such as indexing and crawling. Recently, (November 2013), Bing introduced “Connected Pages” to help you glean valuable information from your social media pages as well. (Will this be something that Google will follow suit with?)
Continue reading “Do You Use Google Webmaster Tools Bing or Both?”
Last week, I published the guest post Managing the Reputation of Your Business by Kevin Anderson. One of Kevin’s recommendation is to brand yourself in addition to branding your business. Some of his suggestions are guest blogging and participating on social media sites. I agree that participating on social media sites and commenting on blogs can be a critical part of your brand/reputation. How can we mix personal and business? Is it possible to mix the two? Do you have a strategy for sharing personal information online?
Continue reading “Building Your Personal Brand Online”
This week’s #FridayFinds showcases 11 website redesigns that are sure to inspire you, a Matt Cutts’ video on linking, common mistakes made on Google+ and highlights of an interview with Dan Roth, executive editor of LinkedIn. I’ve also included a link to a free virtual presentation from PRWeek.com showcasing presentations from Pizza Hut, General Motors and the public relations firm Weber Shandwick.
Continue reading “Website Redesigns, Matt Cutts, Google+ and LinkedIn #FridayFinds”
This week’s “Friday Finds” highlights Matt Cutts’ recent announcement that Google will soon be releasing Penguin 2.0. In his video, Matt talks about Google looking closer at advertorials that violate Google’s quality guidelines. He also talks about new algorithm changes that attempt to detect links to “authority” sites and rank them higher in the SERPs. Another article that you may find interesting addresses speculation (among some SEO experts) that Google+ may come into play when it comes to detecting authority.
Staying on top of SEO techniques and methods means you have to pay close attention to Google. The new Google Authorship markup is the new kid in town when it comes to on-site optimization. Google Authorship connects all of the articles you have published on the internet which gives you clout as an author but it does more than that.
This is a guest post by Stuart McHenry.
Staying on top of SEO techniques and methods means you have to pay close attention to Google. The new Google Authorship markup is the new kid in town when it comes to on-site optimization. Google Authorship connects all of the articles you have published on the internet which gives you clout as an author but it does more than that. Continue reading “What Google Authorship Means for SEO”
Google created a bit of a media frenzy when they first launched Google+. They limited the number of invitations that they sent out. They also limited the amount of bandwidth that they made available. Getting an invitation wasn’t a guarantee that you’d be able to actually get in immediately. (I had images of trying to enter an exclusive nightclub and not being able to get past the bouncer.) Was this part of their plan to generate buzz and anticipation? Some of my favorite bloggers were tweeting and posting on Facebook that they were in and were offering invitations. It certainly appears to me that it was an effective marketing campaign.