I’ve written several articles in the past touting how effective PPC (pay-per-click) advertising can be. On the other hand, it can also be a huge money waster. As in anything, there’s a learning curve involved and it’s very easy to waste a lot of money quickly. The key is to approach it strategically. I recently wrote a series of three in-depth articles on PPC advertising for the LinkedIn “Business Knowledge Share — powered by American Express” group. (This is a member based LinkedIn group.)
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